B2B influencer marketing Lee Odden

Lend an EAR to understand Lee Odden’s approach to B2B influencer marketing

Lee Odden knows he’s no Kylie Jenner, but he’s excited enough about the potential of B2B influencer marketing that he gave it a try. In his Content Marketing World session on the subject last week, Odden — founder and CEO of TopRank Marketing — showed a self-portrait that mirrored an image from Instagram in which […]

B2B Social Index: B2B social marketing, understanding conversion strategy, standout marketing videos

Welcome back to our weekly Wednesday special. Today we’re highlighting what’s buzzing in B2B on social media. Whether it’s about marketing, big data, social media or anything else B2B-related, we choose the best tweets, articles, podcasts and infographics and bring them to you in this brief recap. We use the cutting-edge social analysis tool Nexalogy […]