NextMEDIA 2015: Tumblr’s David Hayes on the power of creativity in marketing

When Tumblr wanted to land marketing campaigns, it could have chosen generic photos and stale copy. Instead, it embraced members of its own community to create truly memorable, “collectible” campaigns. In the closing keynote of the first day of Toronto’s nextMEDIA conference, David Hayes, head of creative strategy for Tumblr, explained how the popular social […]

Should B2B companies follow the B2C lead and join Tumblr?

Tumblr is having a sunny autumn: Nestle-owned coffee giant Nescafe has moved all of its previously self-hosted brand content to microblogging platform and social media site Tumblr. Restaurant chain Denny’s is winning more fans after it made the move to Tumblr. But did you know that B2B firms such as IBM and General Electric are also using […]