When Tumblr wanted to land marketing campaigns, it could have chosen generic photos and stale copy. Instead, it embraced members of its own community to create truly memorable, “collectible” campaigns. In the closing keynote of the first day of Toronto’s nextMEDIA conference, David Hayes, head of creative strategy for Tumblr, explained how the popular social […]
Tag: tumblr
Should B2B companies follow the B2C lead and join Tumblr?
Tumblr is having a sunny autumn: Nestle-owned coffee giant Nescafe has moved all of its previously self-hosted brand content to microblogging platform and social media site Tumblr. Restaurant chain Denny’s is winning more fans after it made the move to Tumblr. But did you know that B2B firms such as IBM and General Electric are also using […]
Infographic: The guide to social media shortcuts
Time is money, right? And saving time can save you money, which is where this handy infographic of social media shortcuts comes in. Thanks to the creative team at Setupablogtoday.com, we now have a useful guide to keyboard shortcuts for users of Twitter, Facebook, Tumblr, Google+ and YouTube. For instance, did you know pressing ALT+2 […]