Ninety-three per cent of sales professionals and 87 per cent of marketers believe virtual assistants powered by artificial intelligence technologies could improve cross-functional relationships, according to the results of a survey released by Conversica. The Valentine’s Day Sales and Marketing Report is based on responses from approximately 1,000 U.S.-based sales and marketing professionals and explored […]
The acquisition of Foresee will allow Verint to extend its capabilities in offering voice of the customer (VOC) technology from its traditional foothold in areas like contact centres to a wide range of digital channels, according to its CMO. Melville, NY-based Verint announced its decision to acquire Foresee, based in Ann Arbor, Mich, on Monday. […]
Amazon is joining the ranks of firms trying to help automate office chores with virtual assistants, but industry experts say the launch of Alexa for Business could open up applications that go way beyond what consumers do with an Echo in their homes. At its AWS re:Invent conference in Las Vegas on Thursday, Amazon confirmed […]
If human language is the new user interface and messaging the predominant medium, businesses should start thinking about making better use of artificial intelligence and chatbot technologies, according to Zoom.ai. Speaking at the 2017 Data Marketing Toronto event earlier this week, Zoom.ai vice-president of business development Amanda Parker said the rise of Facebook Messenger, Kik […]
When a certain virtual assistant applied for work with Crystal Smalldon’s company, at the time it seemed like a good fit. He came armed with two reference letters and a can-do attitude, and was given a two-month web content contract for a legal office. Though he worked on his own in a remote locale, with […]
78% of B2B CMOs believe custom content is the future of marketing. That number demonstrates a sea change happening across the industry at an incredible pace. The combination of social, providing audience and access for content, and the explosion of platforms for content distribution, from Medium to Sprinklr to Dynamic Signal, shows that the shift […]
