Hashtag Team: How to be a B2B Instagram star, tips on B2B customer service

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If your week has been a whirlwind already, take a moment to sit back and catch up on everything that’s been buzzing in the B2B social media world. B2B News Network has partnered with Nexalogy to help sift through the social data and find the most relevant posts and stories to keep you ahead of the curve.

This week, we found strategies of successful B2B companies on Instagram, how to fix poorly performing content marketing, essential steps for optimizing your customer self-service strategy and more.


B2B Brands on Instagram

When it comes to brands on Instagram, the success stories cited most often are typically from B2C companies. But there are many B2B companies effectively using Instagram to establish relationships, promote thought leadership, showcase employee engagement, and sell their product. Through seven examples, this widely shared post from Juntae DeLane offers practical tips of how B2B companies can use Instagram to attract and connect with customers.

Content Marketing

Citing research conducted by the CMO Council and NetLine Corporation, this post from Contently notes that only 12 percent of marketers feel their organization’s content “keeps specific audiences, industries, and targets top of mind—a critical practice for connecting with readers and generating qualified leads.”

What can these unhappy CMOs do to get back on track? This post offers three strategies you can begin implementing in your own content marketing strategy.

Visual Storytelling

Using a missed opportunity from Hyundai Engineering & Construction as an example, this post from Jeffrey Cohen suggests that B2B companies  should start telling better stories, tap into user-generated content from their own employees, and take advantage of the compelling nature of visual content. We like takeaway #4: “Even if your social channels are stale and out of date, if something fabulous or relevant comes along, use that as a trigger to jumpstart those channels.”

B2B Customer Self-Service

As noted in this post by Louis Foong from Business 2 Community, 50 percent of customer service interactions already require no human support, leading organizations to find a balance between personalization and customer self-service. From ensure a seamless way to provide feedback, to making friends with your customers in order to increase brand loyalty, this post offers seven steps to take in order optimize your customer self-service strategy.


This inforgraphic about content curation in B2B marketing covers some interesting statistics about why B2B organizations curate content as a marketing strategy and how others can get started. According to their research, 82 percent of content markers use content curation to get a share of voice in an increasingly competitive marketplace.



If you missed last week’s edition of Hashtag Team written by Brett Wilkins, head here to check it out. As always, if you have any B2B content we think we should share next week, let us know below or via @b2bnewsnetwork.

Photo via CE.org

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Sarah Dawley

Sarah Dawley

Sarah is an Ecosystem Copywriter at Hootsuite, where she writes a variety of materials about social media and its impact on business. Prior to joining Hootsuite, she was the Social Marketing Manager for the Music & Entertainment Channels at Bell Media, where she spent nearly four years building the presence of Much, MTV Canada, M3 and E! Canada into social communities of over 2.8 million fans and followers. Find her on Twitter @sarahdawley