diagnostic content

Diagnostic Content: When B2B Storytelling Doesn’t Work

When we talk about marketing content, we talk about expository content: videos, articles, blog posts and other content that tells stories, explains or informs. But recent data shows storytelling isn’t as effective in B2B marketing. Knowing prospects want content and added value not sales pitches, what is the answer? Storytelling matters, especially early in the […]

b2b trending conversations

B2B Trending Conversations: Big Data, LinkedIn Lead Gen, Emotion and B2B Buying

While much of the business world is reeling in the wake of Donald Trump’s election to the U.S. presidency, life — and business — goes on. And so we’re back again with another edition of B2B Trending Conversations, our weekly roundup of who’s talking and what’s trending in the B2B space. This week, we’ll compare inbound and […]

photography

Visual Marketing on a Shoestring: Top 10 Free Photo Resources

Visual elements are an important, some say crucial component of marketing content. Those elements, especially photography, can sometimes be expensive.  You can save a little, by not purchasing photos. But where do you go? I personally like to stay away from the usual business photography, instead choosing vibrant images to reflect the story that they go […]

mpb2b shoestring

Live at MPB2B: Marketing on a Shoestring

The two sessions I especially want to share with everyone today are on an important topic for many marketers; content marketing (of any kind) on a shoestring budget. Content Marketing Strategy for Any Size Budget Michael Brenner, from Marketing Insider Group presented “Content Marketing Strategy for Any Size Budget”. He started with a bit of […]

content marketing

B2B Trending Conversations: Content Marketing Benchmarks, Social Marketing, the Future of Big Data

Welcome back to another edition of B2B Trending Conversations, our weekly roundup of what’s buzzing about B2B on social media. This week we’ve got a bumper crop of B2B goodies, including the just-published B2B Content Marketing Benchmarks, Budgets and Trends survey, tips on using Twitter lists as well as Snapchat and Instagram to improve your […]

Outside-In Marketing (1)

B2B Best Practices: Content marketing with James Mathewson & Mike Moran

‘Inside-out’ is how marketing has been practiced since marketing was invented. With inside-out marketing, a company develops clever brand names and iconic imagery to differentiate their products from the marketplace, and then create ads that push that branding on prospective customers. They’re casting a wide net, so these marketers are content to get a minuscule […]