Earlier in the year, we brought you the top 6 advertising books coming in 2015. Now, learn about the hot marketing books coming between September and November, featuring titles on PR’s relationship with marketing, how to measure performance and uncovering a new model for entrepreneurial success.
Author: David Meerman Scott
Publication Date: Oct 12, 2015
Price: $29.00 Paperback/$12.15 Digital
In the fifth edition of what is being called the pioneering guide to the future of marketing, online marketing strategist David Meerman Scott helps readers grow any business by devising successful marketing and PR strategies. The book gives a step-by-step plan of action communicating directly with byers, raising visibility and increasing sales. Readers will also learn how to target active buyers by leveraging timely and relevant web-based content.
In early reviews, Publishers Weekly said, “This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition.” The New York Times stated, “For practical PR in the age of Twitter, see … The New Rulse of Marketing and PR.”
Authors: Paul Farris, Neil Bendle, Phillip E. Pfeifer, David J. Reibstein
Publisher: Pearson FT Press
Publication Date: Sep 13, 2015
Price: $43.99 Hardcover
This is the third edition of the award-winning book that aims to help readers apply the most up-to-date metrics to their marketing investments, and improve their ROI. Readers can expect to find practical techniques for measuring such factors as brand equity, social media, market share, and email performance and more. Building on previous iterations, this latest edition introduces new key metrics, and shows readers how to build models to support planning and optimize marketing decisions.
About the authors: Paul Farris is professor of business communications at the University of Virginia Darden School of Business; Neil Bendle is assistant professor of marketing at the Ivey Business School at Western University; Phillip E. Pheifer is professor at the University of Virginia Darden School of Business; David J. Reibstein is professor of marketing at Wharton Marketing, University of Pennsylvania.
The new global standards for luxury, pleasure, technology and education are examined in this book. Author Clotaire Rapaille argues that the Global Code affects us all, and identifies how marketers can customize their offerings and market accordingly. Readers will learn, for example, how elite brands can compete against the overwhelming numbers of knockoffs, and how universities can maintain their prestige with the influx of online masters degrees and doctorates.
Dr. Clotaire Rapaille is the founder of Archetype Discoveries Worldwide, a company focused on marketing, brand positioning, advertising, and product development. In early reviews, Nicholas F.S. Papanicolaou, co-founder of “Dialogue of Civilizations,” says it’s “An absolutely fascinating book!” Mark McNeilly, author and marketing professor of the Practice, UNC Kenan-Flagler Business School says, “The Global Code is both fascinating and useful for marketers, business people and all other people.”
Author: Joe Pulizzi
Publisher: McGraw-Hill Education
Publication Date: Sep 8, 2015
Price: $30.99 Hardcover
Entrepreneur, professional speaker and content-marketing strategist Joe Pulizzi provides readers with a new model for entrepreneurial success in this book. He argues a reverse of the traditional model of creating a product and then trying to find customers. Instead, marketers should develop valuable content, build an audience, and then create a product for that audience.
In early reviews, Jay Baer, author of Youtility, says, “If you’re serious about turning content into a business, this is the most detailed, honest, and useful book ever written.” Scott Maxwell, managing partner and founder of OpenView Venture Partners claims, “Content marketing is by far the best marketing strategy for every company … I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort!”
Author: Jeffrey L. Bowman
Publication Date: Oct 5, 2015
Price: $36 Hardcover
This book argues that within the next 25 years, ethnic minorities will become the majority of the US population — and that brands and businesses are not prepared for this shift. The author, Jeffrey L. Bowman, argues that minorities of all categories are an underserved market, and shows readers not only how to recognize this market, but also how to reorganize their business model to capitalize on it. Any B2B firm should be aware of this shift, especially if they are working with clients in dense metropolitan areas.
Bowman is a former senior partner and managing director at Ogilvy & Mather, and a pioneer of a new communications model that attempts to bridge the silos that exist in general market and multicultural marketing communications.
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