Tuesday, February 20, 2024

Hashtag Team: Become a subject matter expert, boost your email marketing

Last updated on October 4th, 2015 at 10:22 pm

Happy Wednesday! As always, we’ve used Nexalogy to easily sift through piles of social data and discover the top-trending B2B articles on social media, and collected them here in our weekly roundup.

This week, we found a collection of the most effective email marketing strategies, some insightful advice about becoming a trusted subject matter expert in your field, a podcast about how B2B buyers use social media, and information about LinkedIn’s B2B forum at the upcoming Advertising Week 2015.


B2B Email Marketing

According to a recent report, summarized in this post on MediaPost’s Email Marketing Daily, email marketing is the fourth most effective tool for generating B2B leads and the second most widely used strategy. The marketers surveyed also noted that content and personalization practices were the email marketing strategies that prove to be the most effective. This post also breaks down the 10 most effective email strategies, from content tailored to each phase of the buying cycle, to using loyalty and rewards programs.

Becoming a Subject Matter Expert  

The experience you have in your industry could be one of your biggest marketing assets. Positioning yourself as a thought leader or subject matter expert can help boost your content marketing strategy and generate new leads. As noted in this post from Gerry Moran, 92 percent of B2B decision makers want to engage with a thought leader. This means the more you make yourself visible, the more chances you’ll create for engaging with potential leads and new customers.

Check out this post and you’ll find Gerry’s list of 15 ways for letting your subject matter expertise shine.

LinkedIn’s B2B Forum at Advertising Week 2015  

Advertising Week 2015 is coming up, from September 28 to October 2 in New York. LinkedIn will be hosting a half-day B2B forum on how to reach, nurture, and acquire today’s increasingly empowered buyer. If you’re not in New York, don’t worry—you’ll find out how to watch the live stream in this post. Seminars include “Demystifying B2B Buying,” “Data Fueling Creativity,” and more.


How B2B Buyers Use Social Media [Podcast]

In the latest Social Business Engine podcast, Bernie Borges is joined by Bryan Jones, Vice President, North America Commercial Marketing at Dell. The two discuss the new Social Business Journal, looking at “the pivotal role social media plays in strengthening the relationship between sales professionals and their customers.” This podcast is 26 minutes long, perfect for your lunch break or commute into work tomorrow morning.

If you missed last week’s edition of Hashtag Team written by Brett Wilkins, head here to check it out. As always, if you have any B2B content we think we should share next week, let us know below or via @b2bnewsnetwork.


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Sarah Dawley
Sarah Dawley
Sarah is an Ecosystem Copywriter at Hootsuite, where she writes a variety of materials about social media and its impact on business. Prior to joining Hootsuite, she was the Social Marketing Manager for the Music & Entertainment Channels at Bell Media, where she spent nearly four years building the presence of Much, MTV Canada, M3 and E! Canada into social communities of over 2.8 million fans and followers. Find her on Twitter @sarahdawley