Report: Major gap between B2B marketers and their competitors

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A recent infographic report from Corporate Visions found that there’s a large gap between what B2B marketers and sales teams believe differentiates them from their competitors. Only 14 percent of them think their pitches are truly different than their competitors, and almost half of them believe their pitches aren’t focused on the right things.

“There’s a striking contradiction between what marketers and salespeople believe is the most effective pitch approach and what they actually do,” said Tim Riesterer, chief strategy and marketing officer for Corporate Visions.

Some highlights of this gap include:

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Read more details on Corporate Visions’ website, and download the infographic here.

Photo via Flickr, Creative Commons

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Julia Borgini

Julia Borgini

Julia Borgini is a technology writer, copywriter and consultant for B2B technology companies. She helps them connect with people and grow their business with helpful content and copy. Visit her website to see who she’s helping today: www.spacebarpress.com