A recent infographic report from Corporate Visions found that there’s a large gap between what B2B marketers and sales teams believe differentiates them from their competitors. Only 14 percent of them think their pitches are truly different than their competitors, and almost half of them believe their pitches aren’t focused on the right things.
“There’s a striking contradiction between what marketers and salespeople believe is the most effective pitch approach and what they actually do,” said Tim Riesterer, chief strategy and marketing officer for Corporate Visions.
Some highlights of this gap include:
Read more details on Corporate Visions’ website, and download the infographic here.
Photo via Flickr, Creative Commons
The following two tabs change content below.
Julia Borgini
Julia Borgini is a technology writer, copywriter and consultant for B2B technology companies. She helps them connect with people and grow their business with helpful content and copy. Visit her website to see who she’s helping today: www.spacebarpress.com
Latest posts by Julia Borgini (see all)
- 3 Ways to Turn Your Content Marketing Goals Into KPIs - January 18, 2017
- Building an Instagram following for your brand - July 23, 2016
- How to Choose a B2B Marketing Automation Platform - April 5, 2016