A new infographic reveals an interesting stat for any B2B firm trying to boost the visibility of its mobile apps: In January, app downloads and engagement peak at the highest rate, compared to any other month.
New data from AdMob by Google found that January is the “Black Friday” for app monetization.
Between October 2014 and January 2015, Admob found that app downloads increased by 20 percent, with the peak coming in January. AdMob itself enjoyed an almost 30 percent increase in the number of ad impressions it served during that same time period.
As to be expected from self-serving ‘graphics such as these, AdMob encourages developers to monetize their apps with ads to capitalize on the increase in mobile activity during the holiday season.
Below is the infographic in full:
Photo via gridconcepts.com.au
Latest posts by (see all)
- 5 things law marketing can learn from the Kansas City Royals - November 6, 2014
- How Important Mobility Services Are For Business’ And How To Implement Them - June 21, 2021
- B2B News Headlines for Friday, June 18, 2021: Former Deloitte CFO joins Integrate, Wix Acquisition & Connected Coaching as a B2B Service - June 18, 2021
- Advice on choosing the right social platform for your company - June 16, 2021