Infographic: App downloads, engagement peak in January

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A new infographic reveals an interesting stat for any B2B firm trying to boost the visibility of its mobile apps: In January, app downloads and engagement peak at the highest rate, compared to any other month.

New data from AdMob by Google found that January is the “Black Friday” for app monetization.

Between October 2014 and January 2015, Admob found that app downloads increased by 20 percent, with the peak coming in January. AdMob itself enjoyed an almost 30 percent increase in the number of ad impressions it served during that same time period.

As to be expected from self-serving ‘graphics such as these, AdMob encourages developers to monetize their apps with ads to capitalize on the increase in mobile activity during the holiday season.

Below is the infographic in full:


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