If you want to be successful, copy the most successful companies.
In this video, Jason Forrest, Chief Sales Officer for Forrest Performance Group, uses the most profitable retail store on the planet to illustrate the most important rule of sales, whether in B2C or B2B.
Apple’s basic strategy is to make it easy for customers to spend money. Case in point: Jason spent $2,200 in eight minutes perusing Apple products. From there, Jason details two of the specific ways Apple executes this strategy: avoiding decision fatigue and streamlining the sales process. Less is more—simplicity leads to more sales.
This isn’t limited to individual consumers. It also applies on the business to business level. To stand apart, be the company that goes beyond offering the best solutions and also offers the most simplicity and ease.
These simple but practical steps will revolutionize your sales strategy. Eliminate options to make it easy for your customers to buy a product that will improve their lives.
Check out the latest Jason Forrest video:
Photo via berkshirebsa.com
Be sure to also watch the Sales Guru’s most recent video for B2B NN, on three types of buyers to court.
Latest posts by Jason Forrest (see all)
- Performance Formula: Cutting leashes to increase results - July 11, 2016
- The Career Clock: 4 zones that will make or break you - May 3, 2016
- B2B Success: Unleashing Your Sales Partners - March 2, 2016