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Sales Guru Video: Always make it easy for customers to give you their money

Last updated on November 26th, 2015 at 05:14 pm

If you want to be successful, copy the most successful companies.

In this video, Jason Forrest, Chief Sales Officer for Forrest Performance Group, uses the most profitable retail store on the planet to illustrate the most important rule of sales, whether in B2C or B2B.

Apple’s basic strategy is to make it easy for customers to spend money. Case in point: Jason spent $2,200 in eight minutes perusing Apple products. From there, Jason details two of the specific ways Apple executes this strategy: avoiding decision fatigue and streamlining the sales process. Less is more—simplicity leads to more sales.

This isn’t limited to individual consumers. It also applies on the business to business level. To stand apart, be the company that goes beyond offering the best solutions and also offers the most simplicity and ease.

These simple but practical steps will revolutionize your sales strategy. Eliminate options to make it easy for your customers to buy a product that will improve their lives.

Check out the latest Jason Forrest video:

B2BNN: #1 Rule of Sales from Forrest Performance Group on Vimeo.

Photo via

Be sure to also watch the Sales Guru’s most recent video for B2B NN, on three types of buyers to court.


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Jason Forrest
Jason Forrest
Jason Forrest is a sales trainer; management coach and member of the National Speakers Association’s Million Dollar Speakers Group and Entrepreneur’s Organization. He is also an award-winning author of six books, including Leadership Sales Coaching. One of Training magazine's Top Young Trainers of 2012, Jason is an expert at creating high-performance sales cultures through complete training programs. He incorporates experiential learning to increase sales, implement cultural accountability, and transform companies into sales organizations. He’s won Stevie Awards for Sales Training Leader (2013) and for Sales Coaching Training Program of the Year (2014). Find him via his website Forrest Performance Group.