The holiday season may be upon us, but there is no break in the fast-paced B2B world. That’s why we’re back with another edition of our weekly Hashtag Team report, a summary of what’s trending in the B2B Twitterverse.
If you’re a B2B professional, you’ll love this week’s tips for using images in your social marketing efforts, KCD|PR’s list of the best B2B marketing blogs, and webinars teaching you how you can set your firm apart from the competition.
You will also enjoy an infographic on finding the right B2B marketing automation platform for your company’s needs and a list of the top 16 B2B sales conferences for 2016. As always, we use Nexalogy, a leading social analysis platform, to sift and sort through the myriad B2B-related tweets to bring you the very best. Enjoy this week’s report; we’ll see you again next week!
B2B Social Marketing
— Social Media Today (@socialmedia2day) December 1, 2015
Hinge Marketing offers helpful tips for successfully using images in B2B social media marketing. Creating effective social media means being able to tell a story through the use of compelling visuals. Content containing images surpasses exclusively text-based communications nearly every time, and B2B social marketers who tell engaging stories, provide educational value and carefully select images for best user experience and SEO optimization will help keep their content fresh, interesting and useful. B2B Blogs
LinkedIn Marketing shared this post by KCD|PR reviewing the best B2B marketing blogs you probably aren’t reading. If you’re looking for blogs that provide original, thought-provoking B2B marketing insights and ideas, check out blogs by HubSpot, Marketo, MarketingProfs, Business 2 Community and other sites that will prove themselves to be invaluable resources for your business.
— BeInbound (@BeInbound) November 29, 2015
This BeInbound infographic offers invaluable help for B2B marketers looking for an effective marketing automation platform. What should you consider when hunting for the best platform? Built-in search engine optimization, social media, blogs, and lead nurturing are all of paramount importance, as are a great email engine, landing page, analytics and lead scoring. The infographic takes a look at nine things every B2B marketer should be on the lookout for when searching for the ideal marketing automation platform. B2B Webinar
[ON-DEMAND WEBINAR] Developing #B2B content that truly engages your buyer https://t.co/h2OXEengEg #marketing — Forrester Research (@forrester) November 23, 2015
How can you differentiate your firm from the competition? This two-part webinar series from Forrester Research will help you explore new ways to create content that captivates and entrusts potential buyers at the early stages of their problem solving process.
Forrester execs Laura Ramos, April Henderson and Daniel Klein host these dynamic sessions, in which you’ll learn how winning firms change their cultures, adapt their organizations and automate their processes to glean more value from their thought leadership initiatives.
B2B News Network and SAP partnered to create a sponsored-content project called the Art of the Possible Series, which features a graphic narrative story looking at SAP HANA in health care. Learn more about Dr. Thomas Diebold and his challenge to sift through patient data.
If you missed last week’s edition of Hashtag Team written by Sarah Dawley, head here to check it out. As always, if you have any B2B content we think we should share next week, let us know below or via @b2bnewsnetwork.
Flickr photo via Creative Commons.
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