Hashtag Team: What B2B marketers can learn from Slack, data trends to look for in 2016

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Welcome to the latest edition of the Hashtag Team, our weekly round up of the most shared and buzzworthy B2B content on social media.

Wondering where you should invest your marketing dollars next year? We’ve got you covered. You’ll also learn about the biggest trends in B2B data, five mistakes you may be making on Facebook, and the lessons B2B marketers can learn from the fast-growing collaboration tool Slack and everyone’s favourite Saturday afternoon destination, IKEA.

We’ve used Nexalogy to easily sift through piles of social data and discover these articles, and have collected them here to keep you in the loop.


B2B Marketing Lessons from Slack

Valued at $2.8 billion a year before launching publicly, Slack is quickly becoming one of the biggest success stories in the tech world. In this Q&A with Mashable, Slack’s CMO Bill Macaitis speaks about the three biggest trends he sees for B2B marketing in the future, what he’s learned during his journey from B2C to B2B, the importance of the customer experience, and more.

Where B2B Marketers Should Invest in 2016 

This post from Jon Russo on Forbes details two of the hottest areas that B2B marketers should be focusing on (and investing in) next year: people and data. As Jon points out, industry research has indicated that 25 percent of marketing roles today did not exist 10 years ago.

Finding the right people for the job—and keeping them—has always been an important issue for companies, but with the amount of change and rapid evolution in the industry, the war for talent is now more important than ever. Jon then goes into detail about why investing in data is also a top priority requiring attention from B2B marketers in 2016.

B2B Data Trends

We’ve got more data at our fingertips than ever before, and more ways to use it. In this post on Business 2 Community, John Coe covers five of the biggest data trends that will continue influencing the B2B world in the next year and those to come. He covers the fundamentals of big data, integrated databases, micro-segmentation and personalization, data analysis and analytics, as well as data-driven marketing and sales.

B2B Social Media Mistakes

Do you use the Custom Audience feature on Facebook? Are your posts too sales-y? Have you been ignoring your metrics data? Michael Bird covers five mistakes on Social Media B2B that you may be making when it comes to Facebook and, most importantly, explains how to stop making them and start taking advantage of all that the platform has to offer B2B organizations.


What B2B Marketers Can Learn From IKEA (Infographic)

Ever gone into IKEA to buy one thing, and left with an entire new living room? There’s no denying that any IKEA location is designed to keep you engaged, inspired, and in the mood to buy. LookBookHQ put together this fun infographic about what B2B marketers can learn from them about delivering compelling content and holding the attention of buyers.


If you missed last week’s edition of Hashtag Team written by Brett Wilkins, head here to check it out. As always, if you have any B2B content we think we should share next week, let us know below or via @b2bnewsnetwork.

Photo via David Silverberg

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Sarah Dawley

Sarah Dawley

Sarah is an Ecosystem Copywriter at Hootsuite, where she writes a variety of materials about social media and its impact on business. Prior to joining Hootsuite, she was the Social Marketing Manager for the Music & Entertainment Channels at Bell Media, where she spent nearly four years building the presence of Much, MTV Canada, M3 and E! Canada into social communities of over 2.8 million fans and followers. Find her on Twitter @sarahdawley