Happy Hashtag Team holiday greetings from B2B News Network, where every Wednesday we bring you a gift-wrapped roundup of what’s hot right now in the B2B twitterverse. If it’s trending, you’ll probably find it here, as we utilize the leading social analysis platform Nexalogy to sift and sort through all the week’s B2B tweets to bring you the most influential and relevant news you can use.
This week, we’ll talk content marketing strategy, mobilizing employees using social media and your 2016 marketing plans. We’ll also take a look at infographics on B2B FinTech and making your B2B firm more customer-centric.
— Oracle Social (@oraclesocial) December 8, 2015
B2B marketing veteran Jeffrey L. Cohen talks content marketing strategy, Oracle C-suite and more in this informative blog that will help any B2B marketer devise successful strategies for conquering content marketing problems. Realizing that a content marketing strategy isn’t really that different from creating an overall marketing plan, he notes businesses should focus on their messages. Keeping in mind that one of the primary goals of content marketing involves getting customers to like you, it is imperative to drive engagement from your audience so that they may take action that reflects their affinity for your company or its ideas.
B2B Social Media:
Bernie Borges at Relevance takes a look at how and why companies should mobilize employees on social media. In recent years, earned and shared media have created huge opportunities for B2B and B2C brands. They have also created huge expenses. However, by training and mobilizing workers on social sites, brands can save by creating engaging content in-house. As he writes: “Providing employees on social media with a repository of content assets they can share will make their participation less burdensome and increase the likelihood that their experience will be successful and enjoyable.”
— Shrewdd Marketing (@Shrewdd) December 16, 2015
SAP marketing VP Siddharth Taparia offers a five-point framework for developing your 2016 marketing plan. How can you squeeze more efficiency and effectiveness out of your marketing budgets? Start by examining what worked—and didn’t work—for you in 2015. In what ways did you innovate this year? How can you improve that process? Keep your planning model simple, and leave a little slack in the system. “It takes a lot of work to create a good plan,” says Taparia, but following his framework will help ensure that plan “stays relevant and focused throughout the year.”
Which B2B FinTech firms can help you streamline settlements and reconciliation of business commerce? B2B payments are notoriously inefficient and expensive, but leading FinTech startups are reducing challenges in the segment by introducing payment solutions that are making B2B execs smile wide.
Among the segment leaders are London-based Ebury, simplified payment platform Transpay, global e-commerce solution Payoneer and San Francisco-based Align Commerce, which uses blockchain technology for better cross-border B2B payments.
— DataMentors (@DataMentors) December 1, 2015
How can B2B businesses become more customer-centric? Amanda Cabrera at Data Mentors posted this infographic exploring how heightened customer expectations are changing the B2B space in the age of the empowered customer. Ensuring a smooth transition between channels, responding quickly to leads and thoughtful consideration of the modern customer decision journey are the essential elements of boosting your B2B biz’s customer experience.
B2B News Network wishes you and yours happy holidays. We’ll see you again next week. Until then, you can catch up on last week’s Hashtag Team report by Sarah Dawley here.
As always, if you have any B2B content you think we should share next week, let us know below or via @b2bnewsnetwork.
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