Hashtag Team: CES 2016 in full swing, how content marketing consultants can help B2B firms

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Welcome to the first edition of the Hashtag Team for 2016! This is our weekly round-up of the most shared and buzzworthy content about all things B2B on social media.

As you get settled back into real life this week, enjoy these posts about marketing strategies for 2016, SEO New Year resolutions, content marketing, and the benefits of B2B referral programs.

We’ve used Nexalogy to easily sift through piles of social data and discover these articles, and have collected them here to keep you in the loop.

TRENDING TOPICS

CES 2016 for B2B Marketers

The annual Consumer Electronics Show, or CES as it’s commonly known, is in full swing down in Las Vegas Aside from showcasing the latest consumer products, CES is also one of the biggest gatherings of industry experts discussing how technology is shaping business and marketing (as we previewed here). If you’re lucky enough to be attending this year, this post on the LinkedIn Marketing Solutions blog covers 10 sessions you shouldn’t miss. If you’re not there in person, pay attention to the official hashtag on Twitter—#CES2016—this week and you might find some valuable insights from those live-Tweeting the event. 

B2B Marketing Strategy

 

It’s a pretty safe prediction to say that business and market trends will continue to change at lightning speed in 2016. That means B2B marketers will have to be adaptable, and make adjustments in how they approach customers this year. In this article for Forbes, AJ Agrawal covers three ways B2B firms can adapt their marketing strategies to become more personal and forward thinking, and stay competitive.

New Year SEO Resolutions

The world of search engine optimization (SEO) is an ever-changing beast. Keeping updated on the latest ranking factors and signals is an essential skill for any B2B marketer looking to increase the reach of their content online. In this post on B2B Marketing, Tom Vaughton gives us a checklist of 16 SEO tactics and trends to either jump on or avoid in 2016 

B2B Startups and Content Marketing

As a startup in the B2B space, it can be difficult choosing where to invest your limited time and resources. In this post on Business 2 Community, Lydia Vogtner covers four ways hiring a content marketing specialist can help B2B startups identify not only what will be the best content to produce, but how to produce it.

TOP MEDIA

B2B Referral Programs

According to a recent study conducted by Heinz Marketing, 84 percent of B2B decision makers begin the buying process with a referral. This makes marketing-led referral programs one of the biggest sources of potential new business for B2B organizations, and yet the same study found that only 30 percent of companies have a formalized referral program in place. This infographic details more results of the study, which you can find in full here. 

If you missed last week’s edition of Hashtag Team written by Brett Wilkins, head here to check it out. As always, if you have any B2B content we think we should share next week, let us know below or via @b2bnewsnetwork.

Flickr photo via Creative Commons

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Sarah Dawley

Sarah Dawley

Sarah is an Ecosystem Copywriter at Hootsuite, where she writes a variety of materials about social media and its impact on business. Prior to joining Hootsuite, she was the Social Marketing Manager for the Music & Entertainment Channels at Bell Media, where she spent nearly four years building the presence of Much, MTV Canada, M3 and E! Canada into social communities of over 2.8 million fans and followers. Find her on Twitter @sarahdawley