Friday, July 12, 2024

Hashtag Team: B2B success on Twitter, Big Data startups changing the game

Last updated on March 15th, 2016 at 05:00 pm

Time for another round of the most shared and buzzworthy content about all things B2B on social media, carefully curated and brought to you by the Hashtag Team each week.

This week, we found some interesting ways that B2B content marketers could be undermining their own efforts, a B2B success story from Twitter, a webinar you’ll want to mark down in your calendar if you’re in sales, and more.

We’ve used Nexalogy to easily sift through piles of social data and discover these articles, and have collected them here to keep you in the loop.


B2B Content Marketing Mistakes

This article from Harvard Business Review details the findings of a CEB study about B2B content marketing. From analyzing more than  5,000 B2B purchase participants across 12 industries, the study uncovered some surprising ways that content marketers may be undermining their own efforts. Before you create that next piece of thought leadership content, or decide to personalize your content for specific decision makers, read this article first. A B2B Twitter Success Story   

There’s no shortage of advice, strategies, and case studies for B2C brands looking to improve business via Twitter… but what about B2B?

This story showcases how B2B video conferencing service Zoom expanded its thought-leadership reach and attracted new customers using Twitter. If you’re looking to start making more of an impact on Twitter, this post will give you some actionable ideas to use in your next campaign.

Big Data and B2B Startups

Big data is a big market these days. Investment in big data is expected to reach roughly $46 billion USD by 2018, according to analysis by Markets and Markets. This article on Ventureburn by Rohan Ayyar covers five companies making use of big data and helping other businesses improve their growth and productivity. The big takeaway? Major opportunities are still available for big data technologies to swoop in and disrupt the game.  


One of the most shared posts on social media this week was this Instagram post from entrepreneur Gary Vaynerchuk. A good reminder that the world of B2B may be focused on businesses, but it still revolves around humans.


If you missed last week’s edition of Hashtag Team written by Brett Wilkins, head here to check it out. As always, if you have any B2B content we think we should share next week, let us know below or via @b2bnewsnetwork.

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Sarah Dawley
Sarah Dawley
Sarah is an Ecosystem Copywriter at Hootsuite, where she writes a variety of materials about social media and its impact on business. Prior to joining Hootsuite, she was the Social Marketing Manager for the Music & Entertainment Channels at Bell Media, where she spent nearly four years building the presence of Much, MTV Canada, M3 and E! Canada into social communities of over 2.8 million fans and followers. Find her on Twitter @sarahdawley