Last updated on June 16th, 2023 at 06:49 pm

“Lies, damn lies and statistics,” Mark Twain quipped. He lived in the days before big data, in an era when ROI could be measured only by counting the cash in one’s pocket. Now that we can measure everything, there’s no reason not to. It informs transparency, corporate governance and even effective business processes.

This is what B2B’s data-driven culture brought our way to start the week:

45 = The percentage of Canadian businesses that have already deployed non-consumer IoT devices, according to IDC Canada.

250 000 000  = Number of dollars Menlo Ventures raised to rescue startups stranded by lack of available funds.

62 = The years the Canadian Business Media Association has being honouring B2B magazines with awards. There were 141 submissions this year.

532 000 000 = The amount Oracle has agreed to pay for Opower, a customer engagement firm.

8 = The number of influencers on our own B2B Social Intelligence Influencers’ Index.

60 000 000 = Dollars amount that IBM has invested in block chain technology developer Digital Asset Holdings.

3 out of 5 = The number of enterprise marketers who believe they are under-utilizing their martech tools

100 000 = Prize amount of Telus’ Small Business Challenge that opened this week.

80 = The percentage of consumers who delete mobile apps after just one use.

Less than 1 kilobit per second = The maximum amount of information the human eye can process from a flat screen computer monitor.