Thursday, April 18, 2024

Webinar Recap: eMarketer Key Digital Trends for 2017

Webinar Recap: eMarketer Key Digital Trends for 2017

Ezra Palmer, Chief Content Officer at eMarketer, delivered a look back at their 2016 predictions, and insights into key digital trends for 2017 in a webinar last week.

If you missed it, or want to have a look at the details behind these predictions, we’re including link to the webinar below.

A Look Back – 2016 Predictions

x-mark US digital ad spend wouldn’t pass TV
check-mark Search and native social will drive voice activity growth
x-mark Mobile payments will take off – the divide between digital and physical payments will be bridged further
check-mark Facebook will become nearly entirely mobile
check-mark Facebook won’t kill YouTube
check-mark Young people won’t abandon Facebook in droves
check-mark Ad blocking won’t get solved in 2016

2017 Predictions

  1. Artificial intelligence (AI) will not put marketers out of work.
  2. Internet users still won’t change their behaviours despite hacking scares.
  3. A live video stream will win a primetime-sized audience.
  4. Chatbots will remain all talk and no action.
  5. 2017 will be the year of “authentically mobile” experiences.
  6. Online grocery shopping will jump. Brick-and-mortar stores will play a starring role.
  7. Marketers will make the move to more complex forms of attribution modeling.
  8. 2017 will be the tipping point for mobile messaging. More than half of mobile users will use messaging apps.
  9. Influencers will take a significant chunk of the ad market.
  10. Virtual reality (VR) won’t be a significant marketing channel until hardware becomes more widespread.


Marketo’s Trends

Trends were also provided by Marketo, the webinar sponsor.

Technology  – Marketers will leverage technology more than ever before to scale and guide their customers at exactly the right place and at the right time.

Personalization – Marketers will improve their level of personalization and move from basic targeting to advanced, orchestrated customer experiences across channels.

Account-Based Marketing (ABM) – Marketers will continue to shift from lead-centric to account-specific insights to penetrate companies within their sweet spot.


For the full webinar please visit eMarketer.


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