Tuesday, April 23, 2024

B2B Trending Conversations: A look at leadership

Whether you’re the CEO, a senior manager, or an entrepreneur—leadership is what makes any B2B business sink or swim. We’ve collected some of the best posts about leadership buzzing around in the B2B social media world and have collected them here for you in another edition of B2B Conversations. Enjoy!

6 ways to develop poise as a business leader

If you’ve ever been at a party and watched someone effortlessly work the room in a way you could only ever dream of doing, you were probably witnessing the enviable characteristic of poise. In this post by Jacqueline Witmore for Entrepreneur, you’ll learn six ways to develop the type of poise that specifically defines being a business leader. Even though B2B stands for “business to business” we all know the critical role that “human to human” interaction plays in establishing relationships, leading teams, and closing deals. Poise is a quality no leader should be without.

Leadership challenges in small and medium B2B businesses

If you’ve been hired as a leader at a small or medium B2B business, this post from Cascade Insights covers six challenges you may encounter and how market research can help you face them. From unknown brand equity to pricing model confusion, there are ways that market research can help you overcome these challenge and become the type of leader your business needs. 

How to provide leadership that positively impacts growth

In this post on the DB Squared blog, Elizabeth Kraus gets into the details of an infographic from Week Done about the untapped growth potential that leaders can unlock in their businesses. Kraus outlines four fixes that B2B business leaders can make that can fast-track company growth, including hiring the right people and better engaging employees.

Using LinkedIn Pulse to fuel B2B leadership

B2B leaders have the opportunity to capitalize on their expertise and use it to their company’s advantage by producing thought leadership content. And where better to reach other businesses with that thought leadership than the world’s largest professional network, LinkedIn? In this post on Business 2 Community, Wendy Marx outlines exactly how you can use LinkedIn Pulse to publish content that can supercharge your B2B thought leadership programs.

In last week’s post from Brett Wilkins, we focused on account-based marketing, a strategic approach making waves in the B2B marketing world. As always, if you have any B2B content or ideas you think we should focus on next week, let us know via @b2bnewsnetwork. We love hearing from you!

Photo credit: Jon Evans


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Sarah Dawley
Sarah Dawley
Sarah is an Ecosystem Copywriter at Hootsuite, where she writes a variety of materials about social media and its impact on business. Prior to joining Hootsuite, she was the Social Marketing Manager for the Music & Entertainment Channels at Bell Media, where she spent nearly four years building the presence of Much, MTV Canada, M3 and E! Canada into social communities of over 2.8 million fans and followers. Find her on Twitter @sarahdawley