• About Us
  • Paid Media
    • eCommerce
    • Mobile
    • Native Advertising
    • Programmatic
    • Search
    • Social advertising
  • Professional Services
    • Educational
    • HR and Recruiting
    • Law
    • Publicity and PR
    • Sales
    • Startups
    • Supply Chain & Procurement
  • B2B Marketing News
    • Account-Based Marketing
    • Community development
    • Conference Coverage
    • Content Marketing
    • Conversion
    • CX
    • Digital
    • Growth Hacking
    • Mobile
    • SEO
    • Social media
    • Video
  • Technology
    • AdTech
    • Artificial Intelligence
    • Big Data
    • Blockchain
    • Channel Management
    • eCommerce
    • FinTech
    • Hardware
    • MarTech
    • Network
    • Software
  • B2B Reads

ICYMI:

  • Seismic: Three Steps for Harnessing the Power of Content Analytics
  • Q+A: Content marketing asset management with Bynder VP Brad Kofoed
  • How Blogging Helps You Target 4 Types of B2B Buyers
  • Bynder Announces Salesforce Cloud Integration
  • Seismic: Fall 2020 Release Extends Content Analytics Capabilities

B2B Trending Conversations: “MarTech Overwhelm Syndrome” and More…

B2B Marketing News, Latest B2B News, MarTech, Top News January 21, 2017August 17, 2017 B2BNN Newsdesk
martech overwhelm syndrome
0 Shares 0 Flares ×

Welcome back to B2B Trending Conversations, our weekly collection of buzzworthy B2B tweets and social posts. This week, we’ll discuss whether buying LinkedIn followers is right for your company and which followers to avoid. We’ll explore how to increase sales using inbound marketing, learn how to avoid the “dip of disillusionment” in content marketing and get the cure for “Martech Overwhelm Syndrome.” There’s also an infographic on the latest trends in account-based marketing. Without further ado…

 

B2B Social Media

What to do after buying #LinkedInfollowers for your company:https://t.co/y3GPQqd0YP
Grow your real followers! #b2b pic.twitter.com/ksMuOnRx7t

— Devumi (@devumi) January 19, 2017

Is it a good idea to purchase LinkedIn followers for your B2B enterprise? Definitely, says John Beckett at Devumi Social Media Marketing. Buying followers can help build your company’s LinkedIn presence, raising brand awareness and attracting potential customers. As social proof becomes an ever-more important marketing concept, nothing lends credibility quite like a high follower count. Paid followers can also be used to create a bandwagon effect and increase brand preference. However, all paid followers are not created equal. It’s all about quality over quantity — profiles with proper names, plenty of details and lots of followers are preferable over nameless white eggs.

 

Inbound Marketing

3 Ways #InboundMarketing Benefits Your Sales | Andy Alagappan – https://t.co/ww3hFByq5Y #B2B #Marketing #sales

— Jose Javier Garde (@jose_garde) January 20, 2017

Lead generation expert Andy Alagappan explains three ways inbound marketing can boost your B2B sales. Because inbound marketing essentially focuses on customers who are already looking for products and services that you sell, better quality leads usually result. Inbound marketing also significantly shortens sales cycles increases your chances of repeat sales. “Inbound marketing can transform the way sales is done and, as a result, add significantly to your company’s bottom line,” writes Alagappan. “While inbound marketing is, most certainly, not an overnight job, when done right and with solid strategies in place, it can present endless opportunities to make more customers and retain the older ones.”

 

B2B Marketing Technology

#MarTech Overwhelm Syndrome: A Growing Concern Among #B2B Marketing Executives https://t.co/ZXQjc2IGSF #marketing

— Jesse Harmon (@MrJesseHarmon) January 19, 2017

Does the dizzying array of marketing technologies available today stress you out? Then you may suffer from what Karen Hittelman at Business 2 Community calls “Martech Overwhelm Syndrome,” and you’re not alone. According to Brinker’s 2016 Marketing Technology Supergraphic, there are 3,874 marketing technology solutions — twice as many as there were a year earlier. How is any B2B marketer to stay sane? Applying the Pareto Principle, which asserts  that 20 percent of invested input is responsible for 80 of results, and Six Sigma (quality control and process improvement) methodology offers a clear, strategic technique for choosing the right marketing technologies from those thousands of options.

 

B2B Content Marketing  

[#HallOfFame 2016] 15 Important #ContentMarketing Trends for your #Startup Strategyhttps://t.co/T4FDbQpEzw [via @ContentAssets] #B2B pic.twitter.com/B3EtUoigao

— ipfconline (@ipfconline1) January 19, 2017

As content marketing enters a new phase marketing guru Jeff Bullas calls the “dip of disillusionment,” marketers have to work smarter as well as harder. Fine-tuning storytelling skills, encouraging user-generated content and focusing on quality long-form content are just the beginning. The rise of live video casting, native and optimized content mean marketers will have to stay on their toes to keep up with the latest trends. As social media sites proliferate and each platform features its own unique influencers, remember that great content, distribution and credibility transcend platforms. Take advantage of developments in artificial intelligence, augmented and virtual reality to stay ahead of the game.

 

Account-Based Marketing  

#Infographic providing some recent & accurate stats on #ABM that every #B2B needs to know. https://t.co/zaBzWK0eko pic.twitter.com/yFDTK3i4ES https://t.co/8znFE72kUt

— Kwanzoo (@kwanzoo) January 10, 2017

What are the latest trends in account-based marketing? This infographic from Fuse Machines reflects ABM’s growing importance, with more than 90 percent of marketers saying they believe ABM is essential to B2B marketing. With almost all marketers agreeing that ABM offers higher ROI than other marketing activities, it’s no wonder why. Opportunity abounds — 74 percent of business buyers conduct more than half their research online, yet 90 percent of purchases are still completed by a salesperson. The future is bright, with more than 60 percent of companies saying they plan to invest in ABM technology and 41 percent of B2B marketers worldwide reporting they would increase AMB spending.

 

That’s all for this week. We look forward to seeing you again next week, when we’ll bring you all the B2B buzz that’s fit to share. Until then, you can catch up with last week’s roundup here. As always, if you’ve got great B2B content, tips or pitches, let us know at @B2BNewsNetwork. We love hearing from you!

 

Feature image source: Nerd Sleep

0 Shares Twitter 0 Facebook 0 Google+ 0 LinkedIn 0 Email -- 0 Flares ×
The following two tabs change content below.
  • Bio
  • Latest Posts
B2BNN Newsdesk
My Twitter profileMy Facebook profileMy LinkedIn profileMy Instagram profile

B2BNN Newsdesk

We marry disciplined research methodology and extensive field experience with a publishing network that spans globally in order to create a totally new type of publishing environment designed specifically for B2B sales people, marketers, technologists and entrepreneurs.
B2BNN Newsdesk
My Twitter profileMy Facebook profileMy LinkedIn profileMy Instagram profile

Latest posts by B2BNN Newsdesk (see all)

  • 4 Most Lucrative Medical Jobs Around the World - January 27, 2021
  • The Opportunity to Co-Invent: An Invitation to Learning and Development Professionals - January 26, 2021
  • Interesting Gadgets You Can Connect with Your Smartphone - January 25, 2021

Sharing

  • Email this article
  • Print this article

Tags

ABM, Account Based Marketing, inbound marketing, martech, social media.

Post navigation

The Automation of Customer Relations Through AI
Merger & Acquisition Digest
Featured

Featured

Food for the LTC Frontline Program Launched

Robot Influencers Are Reshaping the World of Social Media

The Toll of Emotional Labour at Work during COVID-19

Zoho CRM [Sponsored]

Influencers

Influencers

What does the future look like for business travel in covid time. Here are a few likely consequences. for business travel. Corporate training,

What Does the Future Look Like for Business Travel During Covid?

Small Cap Investments


Tweets by @B2BNewsNetwork

Latest B2B News

  • How to Write a Strong Personal Statement
  • Finbold: P2P platforms are now actively competing for borrowers with banks
  • The Opportunity to Co-Invent: An Invitation to Learning and Development Professionals
  • Primers: What You Should Know About Private Branch Exchange
  • Interesting Gadgets You Can Connect with Your Smartphone

Social media

  • Facebook
  • LinkedIn
  • Twitter
Copyright © 2021 by B2B News Network.