Monday, February 26, 2024
spot_img

Avoiding the Horrors of Modern Day Marketing

Last updated on June 14th, 2017 at 05:22 pm

Marketers, are you always “on”?

Joe Staples, CMO at Workfront, and Jennifer Johnson, Senior Marketing Program Manager, Informatica, talked about this problem at MarTech in San Francisco. The fast pace of work is prevalent, which creates some “Horrors of Modern Day Marketing” fit for the big screen.

 

Attack of the Mutating Workload

horrors of modern marketing

We’re constantly on social media, checking emails, working late hours, and still feeling like we’re getting behind because of the speed at which Marketing is constantly changing.

 

I Was Stretched Too Thin

horrors of modern marketing

As an example, how many times do you hear, “oh, just put something on the web?” The instruction may come without thought to the questions this will raise in your mind:

  • Is the content gated, or non-gated?
  • Is there a time?
  • What route will the audience take to get there?
  • Are we running banners?
  • What’s the target?
  • What’s the messaging, and content?
  • Are there images?

All of these may come from different sources, and managing those sources (or people) becomes difficult if they skirt the process.

 

Death by Deadline

horrors of modern marketing

Deadlines can often drive unrealistic overtime. If you have a lot of stakeholders who need to provide approvals, this can slow down the process, and is multiplied b the number of file types in any given project. If you make it easy, it’ll get done faster, and on deadline.

 

My Job Won’t Stop Changing

horrors of modern marketing

It seems every week, if not day, there are external forces changing the marketer’s role:

  • New technology
  • New Channels
  • New team members to train
  • New thinking, like Agile Marketing or Account-Based Marketing (ABM)

How do you adapt?

 

The Curse of the Undervalued Department

horrors of modern marketing

Is there anyone in Marketing that hasn’t faced this before?

Everyone thinks they’re a marketer, so it’s no wonder that 47% of marketers say their biggest challenge is gaining the respect of internal clients.

 

Have a centralized plan, set reasonable deadlines on your deliverables, collaborate and execute. Find the tool(s) that will help you.

 

The full presentation is available here. If you’d like the Horrors of Modern Day Marketing posters, or talk to someone about taming any of these problems, email info@workfront.com.

Featured

Unleashing the Power of AI in B2B Marketing: Strategies for 2023

The digital marketing landscape is evolving rapidly, with artificial...

How To Check if a Backlink is Indexed

Backlinks are an essential aspect of building a good...

How to Find Any Business Owner’s Name

Have you ever wondered how to find the owner...

Do You Have the Right Attributes for a Career in Software Engineering?

Software engineers are in high demand these days. With...

6 Strategies to Make Sure Your Business Survives a Recession

Small businesses are always hit the hardest during an...
B2BNN Newsdesk
B2BNN Newsdeskhttps://www.b2bnn.com
We marry disciplined research methodology and extensive field experience with a publishing network that spans globally in order to create a totally new type of publishing environment designed specifically for B2B sales people, marketers, technologists and entrepreneurs.