The Lead Generation Ecosystem in Internet Marketing

lead generation ecosystem
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In nature, an ecosystem is how all of the various organisms in a particular area fit together to create a lifecycle. Every plant, every insect, every animal has a purpose that the others all depend on for survival. That same basic principle can be applied to any complex system, and the lead generation process in Internet marketing is about as complex as they come. Made of numerous elements that all feed into one another, the lead generation process doesn’t function as well when any of those elements are missing or underperforming.

That’s why it can be essential for Internet marketers to see the bigger picture regarding the lead generation ecosystem. Here at Straight North, a Chicago SEO firm, we’ve spent a lot of time studying successful lead generation campaigns. Thanks to this deep understanding of how these campaigns are put together, we’ve been able to create a visualization of how successful lead generation campaigns are built. With the following flowchart, Internet marketers have a resource they can use to build their campaigns and ensure that everything is present and where it needs to be. Whether you’re building a lead generation campaign from scratch or optimizing an existing one, this infographic can serve to show you how it all works.


Infographic created by Straight North, a Chicago SEO firm

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Brad Shorr

Brad Shorr

Director of Content Strateg at Straight North
Brad Shorr is Director of Content Strategy at Straight North, an Internet marketing company in Chicago that offers SEO, PPC and web design services. With more than 25 years of sales and marketing experience, Brad has been featured in leading online publications including Entrepreneur, Moz and the American Marketing Association.
Brad Shorr

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