The days of bypassing social media marketing have long passed. Today there isn’t a business, organization, government agency or a corporation that doesn’t have a presence on a social media channel. Unlike the traditional ways of marketing social media forces a dialogue, or a two-way communication to transpire.
Marketers take social media networking seriously. According to Social Media Examiner, 92 percent of marketers said that social media is important. Furthermore, 64 percent of marketers are using social media for 6 hours. These stats are indicative of how massive marketing on these channels has become.
As a business or a brand, you must take the game of social media marketing seriously. It can mean the difference between total success or failure for a marketing campaign. The following blog post explains the importance of a robust pre-launch social media campaign:
- Define and set goals
- Determine the schedule
- Track and measure results
Whether you are starting out, currently manage social media accounts, or using company software to track activity via social platforms the goals must be tangible. Looking to grow more followers? Improve brand visibility, or promote new products? These can be done in a variety of ways.
A combination of live and pre-recorded videos are the most effective ways to connect with your targeted audience. Offer step-by-step, how-tos, or a simple commentary that gives viewers product and service solutions. The recommended length should not exceed the 4 to 5-minute mark. Audiences have limited time, so get right to the point.
When you are creating posts on social media, or via your blog they needs to be shared at specific times. For example, weekends are probably the best to distribute several posts to attract followers, and it will be visible to users online. And this content sharing strategy works for most if not all social platforms.
But each platform has specific times when it is best to create posts. If not sure when, HubSpot composed a comprehensive infographic that explains when is best to post and to increase the amplification of your content.
Finally, when you do all the previous steps, capture the data. After the conclusion of the campaign you need to analyze how frequently visitors interacted with your posts, the number of likes, comments, etc. This will offer insight into what worked and what didn’t.
Pillars to making an impact on social media networks
Social media networking, when done right, can have major impact and offer meaningful change. Just a single post can cause surprising events to unfold, and shift the powers at the local and global level.
How can you create buzz and become increasingly influential? Believe it or not there are four major pillars to executing good social media content. A detailed report by Socialbakers details these four core steps. Here they are:
- Create compelling content
- Social media customer care
- Connect social to your business
- Capitalize on your social media data
So, the first order of business is creating content very thoughtfully. Without it you are lost. Everything you see on social media is content. Whether it is text, an image, or a video there is content trying to convey something of value.
Have a dedicated team to oversee your social media accounts, and create a series of posts. Tell a different story and never distribute identical posts. Otherwise you are not maximizing your content efforts, and not drawing the attention of potential customers.
People are connecting with companies on social media via their mobile devices (tablets, smartphones, laptops). Be mindful when a customer or a user is asking questions and respond within a short time frame. Social media is a double edge sword. Things can go well, and at other times go bad. Make sure you address complaints, since non-response is a proven to tarnish the reputation of companies or brands.
When you are looking to drum up business social media is inexpensive, and an affordable avenue. Once you master the basic tips and tricks, social media can attract new customers, retain old ones, and give you plenty of publicity. Do not limit yourself to traditional channels, and tap into this powerful medium.
There is an old saying that “actions speak louder than words.” The same is true for numbers or the data collected. Social media networking is a data-driven activity and requires analyzing plenty of information. Use your initial goals and what key performance indicators (KPI) you want to achieve for a given week, month or quarter.
Takeaways and conclusions
Social media networking and marketing has become a way of life. In addition, it has become of way of communicating and an ongoing dialogue between the users and businesses.
Sure, the arrival of a new social media platform changes things up a bit. The core goal is to compose original, and actionable content. Content is paramount to the success for any company trying to market its services.
As a result, mapping out specific goals is the focus. Distributing and amplifying content is about tailoring it to your audience’s needs. Last, but certainly not the least, use the data to continually improve your social media marketing narrative.
Latest posts by Anthony Carranza (see all)
- How to Execute Effective and Robust Social Media Campaigns - July 12, 2017
- Crowdholding: A Decentralized and Redistribution Platform - June 14, 2017
- How to Use Social Media For Applicant Tracking Systems - May 12, 2017