Data is pretty one dimensional unless you do one of two things:
- Manipulate it using algorithms
- Classify it using a taxonomy
The first allows you to see and respond to invisible patterns in your data. But in areas like content marketing, the visible patterns are often all you need. Running algorithms leads to powerful insights, but you also need to know a lot to manage data that way, and if you’re a social media manager or executive, you may not have that kind of background. This does not mean you can’t have access to tell you in real time where your content marketing budgets are going!
The unit of the digital economy is the click, or the action. Taxonomy allows you to add context and insight to each digital action – what happened before? What was the topic of this page of content about? Which CTA was it? Was it targeting a specific persona or is it working better or worse than other content and should you make more if it?
The challenge with finding patterns in B2B digital marketing data sets is having so much data! How do you figure out how it all relates and make decisions? How important is each data point? How does it all fit together?
Using a simple taxonomy can answer all these questions and more.
Want more on taxonomy? Join us Aug 30 1 pm ET – Register here!
Feature image credit: Jennifer Evans
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