Sunday, February 25, 2024

Top 7 Productivity Tools for Small Business Success

Are you an entrepreneur and worried about how to increase productivity in a short duration? Today competition has reached sky high and being highly productive is a guarantee to excel in your business. Therefore, it is pertinent to use marketing tools to beat your competitors.

Web-based productivity tools provide huge benefits not just to startups but established businesses as well. These tools are helping small businesses in terms of streamlining workflow, automating tasks, enhancing communication, clever invoicing as well as online marketing.

Here are the tools that could be highly beneficial for your startup:

  1. Trello

If you often get stuck in the middle while managing various important tasks, Trello could be a great help for you. It is typically a task management tool that helps you in effectively keeping track of what is being worked on and who is working on it.

Trello is quite capable of creating various boards and cards, setting due dates, adding important notes, etc. It is highly versatile and flexible project management tool. Some of the crucial features of Trello include: Big Picture/Projects, NextActions, Agile Board, Editorial Calendar as well as board of template among many others. In a sense Trello works towards building a productive SEO team for the online businesses.

Trello is a free software/app, very essential for small teams and requires payment only when you have significantly scaled up your team size.

It’s just a delight for admin and management.

  1. Asana

Asana is an incredible workflow and project management tool that smoothly organizes big and small projects. Due to its efficacy, Asana has become one of the widely used tools to create and organize various unlimited tasks.

Apart from being designed for teams to track their work, Asana is used for agile management, reporting, team collaboration, making to-do lists, team communication, and as project calendars. One of the important functions of this tool is that you can create templates for the same set of tasks without entering them again and again. Asana is highly user friendly as you can just drag and drop tasks by moving them with your mouse. The advanced search system of Asana further increases its utility.

Save time with Asana and don’t let your tasks fall through the cracks.

  1. Google Calendar

Google Calendar is an application that helps users in creating personal and public profiles after opening Google account. With the help of this tool, businesses are able to store user information on their own servers.

Google Calendar has the following five important features, which make it incredibly useful software tool:

  1. Adding an attachment for a meeting
  2. It allows the users to send invitations directly from the event creation
  3. “Find a time” option allows you to add your meeting in certain intervals
  4. Google Calendar can be integrated with Google Maps for specific location details
  5. It allows you to add other calendars as well

No need to download it, you can access through web browsers.

  1. Evernote

Evernote is a software tool/app that is designed for note taking, organizing and archiving. It effectively syncs notes between devices. In addition to that, your notes can be tagged, annotated, edited, commented, searched, and exported as part of a notebook.

Following are some cool features that make it even more useful:

  • Attaching documents
  • Organizing with tables
  • Presenting ideas
  • Clipping articles from the web
  • Syncing your notes

Giving it a try could a game changer for you.

  1. Hootsuite

If you find it difficult to manage social media platforms, create an account in Hootsuite and your worries will fade away. Today, the growing importance of social media cannot be ignored and it becomes even more pertinent to effectively manage it using software tools. Hootsuite is one such a powerful application that lets you efficiently manage your Twitter, Facebook, Google+, Instagram, YouTube, and LinkedIn profiles.

Why should you choose Hootsuite over other tools?  This is an important question to answer when there are other applications that boast of performing similar functions.

The following features make Hootsuite one of the most appropriate tools for social media management:

  • It monitors multiple streams from one place
  • Hootsuite’s team management capability is far better
  • It effectively manages customer service in Twitter
  • If you want to post across your Google+ Page, Hootsuite will allow you do it better than others.
  • Hootsuite is completely omni-channel, it works on all modern browsers and devices
  • It helps you to connect to a lot of services altogether

For all its powerful utility, Hootsuite is a true social media dashboard. Use it and experience it.

  1. MailChimp

Today, email marketing is the key in reaching out to your potential customer base, and it continues to be a cornerstone in building a digital business. So, if you need a special tool for email marketing, MailChimp would be an obvious answer.

MailChimp is a wonderful tool that is used as a web-based email marketing service. It performs many tasks simultaneously as it helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results.

The reasons why MailChimp is a potent tool for email marketing are as follows:

  • It is an approved bulk mailer
  • It has greater deliverability as your mails are recognized as safe and approved
  • Adherence to privacy laws
  • It uses customized templates for designing polished emails
  • Compatible with various email readers an
  • d devices.
  • It allows you to know whether people are reading your emails

MailChimp has great user support features and resources and it is forever free.

  1. BuzzSumo

Today, content marketing is an integral business strategy for online promotion. So, developing content strategies is also indispensable for them. If you are worried how you should carry out an effective content marketing campaign, then BuzzSumo is a worthy tool for you always.

BuzzSumo is basically a content marketing service that can easily track web content along with sharing it across the major social media sites. The core functionality of BuzzSumo is Content Research and its ability to retrieve the most shared content regarding any topic you choose. It is able to search most relevant content based on the URL and can find influential players regarding any topic and industry. BuzzSumo also uses a powerful link building strategy as it utilizes influencers’ distribution routes and contacts to build links and social signals to the assets.

If you want to measure your content marketing success, turn to BuzzSumo.

Final Words

The digital market is replete with countless tools that are meant for various purposes – from managing to marketing to even building. But somehow you have to figure out a way which tools to choose and which ones to leave. After a thorough research, we found that the above tools are among the most effective ones that have multiple functionalities. Above all, they save your time, money and energy.


Feature image credit: Jennifer Evans


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Birbahadur Singh Kathayat
Birbahadur Singh Kathayat
Birbahadur Singh Kathayat is a Co-Founder of where he helps clients all over the world. He is passionate on covering topics like business, digital marketing, startups & entrepreneurship.