CMO Sunday: Digital Inclusion

digital inclusion
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It may be the Transformation Issue here at B2BNN this month, but it’s also National Inclusion Awareness Month.

Friday also happened to be the first day of the Public Policy Forum’s first ever Ontario Digital Inclusion Summit.

“The digital age creates opportunities for people to participate in society, the economy and civic life in new ways. To build businesses, movements and communities.

But we know that those opportunities aren’t equally available to everyone.

It’s more than a ‘digital divide.’ It’s many digital divides, connected to geography, literacy, comfort, cultures, demographics and more. We have to think more deeply about fairness in the access, adoption and application of digital technology.”

 

 

 

Alexander Dirksen in his presentation said, “from Alexa to Siri, we are asking more questions of our devices than ever before. These soothing mechanical voices mark a far cry from the whirring tones of dial-up modems, revealing how ubiquitous technology has become in the ensuing decades. For more than a single machine one turned to for a pixelated array of instant messaging platforms and solitaire applications, we now exist in an era in which an entire digital world is being constructed alongside our physical spaces.”

Is technology then, making our lives better? What if someone doesn’t have access to the digital world?

 

 

To learn more about PPF and Ontario Digital Inclusion, session videos from the event are on YouTube.

 

 

Koodos to our policy makers for talking about digital inclusion, but without the buy-in of the tech community, there will be no action.

I was recently introduced to a new organization called Tech Reset Canada, whose vision focuses on resetting the innovation agenda. They are pro-growth, pro-innovation, and understand innovation’s important role in economic development. Tech Reset Canada is working to improve how we engage, evaluate, and select innovation projects to maximize their impact on the public good.

They believe “the distance and power balance between those who develop and commercialize the technology coming to market, and our collective public capacity to manage it, needs attention.”

Technology and business’ transformative powers should be focused on people, all of them.

 

Feature image source: Digital Inclusion

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Kris Schulze

Kris Schulze

Chief Marketing Officer at B2B News Network
Kris is a Certified Content Marketing Specialist with a degree in languages, and too many years of experience in marketing and media to mention. Kris has spent her career collecting knowledge in content and product marketing, writing, and working for some well known brands. She is the author of Welcome to Beansville, and In the Quiet Hours.
Kris Schulze

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