Wednesday, December 6, 2023

A graphic novel for business pros illustrates the traps that can threaten an effective strategy

In StrategyMan vs. The Anti-Strategy Squadthe main characters – StrategyMan, Purposeidon, Innovatara, and our trusty researcher Rich – come to the aid of TechnoBody, an innovative tech company about to launch a new, wearable technology product.

TechnoBody has been targeted by members of the Anti-Strategy Squad, who want to kill the company’s strategic plan by “strategycide.”

Like many other business people, TechnoBody’s managers have created a strategic plan that’s not being used, hasn’t been updated, and mashes together different business planning terms.  At the most basic level, TechnoBody’s team is confusing “strategy” with other key concepts.  Fortunately, StrategyMan swoops in and clarifies the differences between strategy, goals, objectives, and tactics, so that the managers can develop a plan that’s actionable.  Here’s an excerpt:


Excerpted from StrategyMan vs. The Anti-Strategy Squad: Using Strategic Thinking to Defeat Bad Strategy and Save Your Plan (Greenleaf Book Group Press) by Rich Horwath.  Copyright (c) 2018.  All rights reserved. This book is available at all bookstores and online booksellers.


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Rich Horwath
Rich Horwath
Rich Horwath has been described by Chief Executive Magazine as, “The world’s foremost expert on strategic thinking.” He is a New York Times, Wall Street Journal and USA Today bestselling author on strategy. As the CEO of the Strategic Thinking Institute, Rich leads executive teams through the strategy process and has helped more than 50,000 leaders around the world develop their strategic thinking capabilities.