Marketing is a huge part of any modern day business and sports betting companies are no different. In order to survive in the digital age, every online firm needs a constant flow of traffic to remain profitable. To help keep those numbers rolling in, you need to keep on directing new and current customers to your website.
In a niche industry such as sports betting that isn’t always easy, especially when there is so much competition in a fairly small space. Doing your marketing well is the way to stand out from the crowd and ensure those sports betting punters keep coming back for more.
In this guide, we’re going to walk you through the best strategies for a sports betting company and identify some points to consider along the way.
Social Media Marketing
When it comes to talking about sports betting, there is nowhere that offers more discussion on the topic than social media. Sports fans are obsessed with the different networks, and betting companies can get in on that by having their own accounts on the likes of Facebook, Twitter and Instagram to name a few.
Not only do those platforms give you the ability to increase your traffic at no extra cost, but they also increase your brand awareness and help you to become a more authoritative source in the betting industry.
They are also great for creating customer loyalty, as you can directly interact with your customers and make them feel more valued than ever before. On the flip side, you can get immediate feedback, which is often more direct, with social media users normally not scared to share their opinions.
If you want to take your social media presence to the next level, then you can use an advertising type called pay-per-click (PPC).
As well as being available on search engines such as Google Ads, PPC allows you to promote your content through advertising, and only pay when somebody clicks on your ad. It isn’t always cheap to do, but because you can directly target your ideal consumer, it often brings excellent results and revenue.
Boosting your online traffic as a sports betting company isn’t always an easy thing to do by yourself, which is why having a good affiliate program is often used.
Most sports bookmakers have one these days, and through using affiliate partners, your betting promotions and services can be promoted to a wide range of potential gambling customers, who are interested in football or horse racing betting. Often with sports betting companies, this is done through a sign up offer, which normally includes some kind of free bet to attract a customer’s attention.
Affiliate marketing is a really cost-effective method to use in the sports gambling industry, as affiliates are paid on a performance basis, which can range from a number of betting deposits to an overall amount of revenue made by the traffic they generate.
It has been around for some time now, but often the best way to target new customers is through email marketing. Of course, the recent GDPR rules mean that you can’t just email anybody with permission, but once they have registered their details with you, then keeping in contact is always a good idea.
Sending out regular updates with the betting offers you have for that weekend’s sporting action is a great way to keep your brand in the customers mind, and you’ll be surprised how often that turns into them choosing to have a bet with you.
Obviously, sending out emails too often can turn you into a spammy brand, so try and find the right balance in order to keep your customers sweet. Many sports betting companies plan out a journey of emails, which can then be used as different trigger points depending on how a new customer acts.