A strong launch helps set your app on the path to success. So, once all the essential app features are implemented, don’t rush to say goodbye to the team of experts who helped you create your product. Our simple tips will help you make your app launch a great one.
Test Your App against the Quality Guidelines
Creating a great app extends far beyond software development, which, nonetheless, remains an important stage. You need a great app in order to have a great launch. Make sure your app measures up by testing it against the Android quality guidelines and then review the guidelines for each form factor you’re supporting from tablet to TV, wear, and auto.
Complete the Content Rating Questionnaire
Age rating your app provides users around the world with assurance about its content. Once you’ve completed the questionnaire, your app will be rated. Local ratings familiar to local audiences will be delivered to key markets around the world.
Show off Your App on the Google Play Listing
The Play Store listing is a critical part of your app’s marketing. Impress them with how your app will look on their device using icons, screenshots, graphics, and videos. Set up store listing experiments to test different graphics and text as soon as you can in order to make data-driven improvements to your listing.
Localize Your Play Store Listing
Apps in the users’ local language are more likely to be downloaded. Translate the listing’s descriptive text and remember to translate the text in screenshots, graphics, and videos, as well. You can use the app translation service to make your product more eloquent and interesting to potential users.
Reduce App’s APK Size
Many of your potential users will be on limited data connections, so the apps with smaller APKs will undoubtedly get more downloads. You can do this by getting rid of unused library dependencies, implementing appropriate animations and code, providing resources for only the most popular screen densities.
Test against Popular Devices
Any developers will tell you how important it is to test your app against popular devices. By doing so, you can see how your product functions and fares before your lunch. So make sure to test against smartphones, laptops, and other widely used devices in your target markets. Get your user community to help by participating in beta testing, which is an important phase preceding the launch. It’s also a good idea to sign up for the cloud test lab to automatically test your beta app on hundreds of popular physical devices and get in-depth analysis of possible issues. You are also encouraged to discuss other testing options with your devs to make sure your app’s performance is up to par.
Launch Simultaneously across Different Platforms
When you launch your new application or game, you create interest amongst prospective users and established ones. Make sure not to waste this. If your users cannot get your app or updates at the same time as other platform users, they may end up frustrated and unwilling to use your product anymore. Keep up the momentum by launching on different platforms simultaneously. If due to some reasons you won’t be able to do this, try to let your users with other platforms know that support is not long in coming and offer them a way to get notified.
Contact Press and Bloggers
It’s not a secret that the press and bloggers are in a constant search of good content. Make sure to let them have it as early as possible. Create a list of local and global contacts. Go for app and game bloggers, but don’t forget to target vertical publications too. For example, if you’re launching a travel app, also include travel-related publications. Create a press pack. Include screenshots, a summary of your product, the pitch for what makes it unique and worth the target audience’s attention, and share a few words about your company.
Market Your App
If you want your app to stand out from others of its ilk, make sure to come up with an effective and well thought-out marketing strategy. Craft a plan to harness the potential of social media, create essential video content, app install ads, and more. Keep interest high both prior and after your launch with strong reinforcement. Consider offers, incentives, and reminders tied to specific events.
Once your product is up and running, users will start to ask questions, find issues within your app, and look to you for adequate support. To provide it, make sure to monitor the contact email on your App Store listing and create a Google group to make it easier for users to ask their questions. Also, you may want to consider a third-party customer support product. Timely responding and staying in touch with users will keep your audience engaged and help build customer loyalty, which is a pivotal component of your business success.
For more information on launching your app, contact professional developers, digital marketers, and other specialists who have extensive experience and expertise in publishing successful apps.
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