Thursday, July 18, 2024

B2B News for Friday, March 12: ABM Appointments, Silo-Breaking Data Platforms & a Dragging Economy Explained

Last updated on March 18th, 2021 at 06:04 am

The weekend is coming up fast, so today’s headlines are light on humor and heavy on factoids.

Today’s Friday Fact comes from Provoke Insight’s B2B News: 2021 Brand Equity and Trends Report.

“Companies are investing in building their brands and are prioritizing this over sales.

Across the board, online marketing initiatives are now providing the most ROI. Social media community management and social media paid advertising are the marketing techniques that are most implemented,” says the report that surveyed B2B professionals across the US. “Tradeshows are more predominant among companies that work in the B2B space. Not surprisingly, tradeshow marketing ROI has massively decreased compared to the last year.”


Account based marketing data platform MRP Prelytix has announced its new CEO is Scott Matthews. Matthews joins the Philadelphia-based company from CrowdTwist, a customer loyalty platform.

Press release:

Also on the B2B data radar was ZoomInfo’s expansion of its privacy compliance team this week.  Hannah Zimmerman becomes ZoomInfo’s Privacy Counsel while Bubba Nunnery takes on the role of Senior Director, Privacy and Public Policy.

Press release:

But that is not all the B2B platform news.

Yesterday, Open Text launched its Cloud Edition 21.1. Among the many new features is an extended ECM that now supports the Salesforce Financial Services Cloud. An asset tracking application within the Waterloo-based IIoT Platform offers a dashboard for checking the real-time inventory of goods, materials, or pieces of equipment.

Press release:

If you’ve felt the economy dragging, it’s due to shareholders prioritizing short term results over long term success. That’s according to a new study published in Strategic Management Journal by University of Maryland researcher Rachelle Sampson and Cornell’s Yuan Shi.

“It’s fair to say that a short-term perspective has the potential to undermine the traditional growth engines of the American economy, and bankrupt our future,” Sampson said.

Press release:

If you’re tired of feeling the economy dragging, you might want to change things up and check out En Route, the Career Hub in Electric and Smart Transportation to be held in Montreal at the end of the month. The career fair will connect students and workers with Quebec businesses and educational institutions to help guide, train, and recruit the skilled workforce needed for the Electronic Sustainable Transportation industry.

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Kate Baggott
Kate Baggott
Kate Baggott is a former Managing Editor of B2BNN. Her technology and business journalism has appeared in the Technology Review, the Globe and Mail, Canada Computes, the Vancouver Sun and the Bay Street Bull. She is the author of the short story collections Love from Planet Wine Cooler and Dry Stories. Find links to recent articles by following her on LinkedIn