The key to the success of any business is proper marketing that allows you to reach as many potential customers as possible and continue to grow and grow. Once traditional marketing methods were achieved with television, newspapers and telemarketing. Today however, the central and largest place in the marketing strategy of any business is the internet. We are becoming fully digital and it seems that the trend is only growing in this direction.
Internet marketing for businesses is the most central tool for economic growth and any business can choose the best and most appropriate channel for the nature of the business and its activities. Through marketing you can reach audiences who have never been exposed to your brand, generate direct sales and steadily increase your audience. While there are countless different ways to market your business online, we have put together for you the most common and central methods that can bounce your business forward. If you want to grow your business, you may need some professional tools and assistance. In this case, you may want to consider Clickthrough Limited for further reading.
Website building and promotion
Today, a website is the face of every digital business and most customers find the business through the website. Therefore, the more beautiful and professional the website, the more likely it is that surfers will like your site and want to purchase the product or service you offer. So it is true that a beautiful site is necessary, but most surfers will find your site through a Google search and here the topic of organic Google promotion comes into the picture. The higher your site is ranked in the search engines, the more surfers and exposure you will be exposed to.
Advertising on Google
If you want fast results and do not want to wait for the results of the website promotion process that takes several months, you can advertise on Google for key phrases and enjoy quality and targeted traffic that will reach your website or landing page. Advertising on Google is called “sponsored promotion” at the professional helm and building a properly sponsored campaign can be a very lucrative move for businesses that know how to advertise wisely. Google’s advertising system allows you to target your target audience based on demographics, age, interests, languages and a number of additional advanced features so you can control your advertising optimally and make the most of your options.
Advertising on Facebook is another industry in the umbrella of sponsored promotion but here the target audience will reach your site through Facebook and the platforms it owns and not through Google. As with Google, on Facebook you can decide on the audience profile that will be exposed to your ad based on various characteristics and interests and you will be able to exhaust your campaign in a smart way that will allow you full budget control and optimal control. In conclusion, internet marketing is an advertising channel that every business that wants to grow and develop should consider. Whether you want to increase brand exposure, reach new customers or strengthen your existing base, you must at least explore the various options available to you. Smart marketing done by a professional company can work wonders and turn your business from end to end.
SEO will be key to bring organic traffic to your website
There is no point in having a beautifully designed website if nobody is going to be able to easily access it. This is where SEO plays its part. Search engines can build or destroy your business in the online worlds. The search engine rankings are not constant and frenetic, the ability to place you in the top and first places is a complex business. The world is changing, as is the online platform – with new statistics appearing daily, we can see just how this is actually shaping a new online future, for everyone.
According to data from the World Economic Forum, the advertising budget has been cut by an average of 9% in European countries, and in China – by 15%. Television advertising received the highest cut, while there was a slight increase (4%) in spending on online video advertising. In a survey by Marketing Week and Econsultancy from April 2020, about 500 marketers from England were asked about the suitability of the marketing strategy for the pandemic. 50% of the respondents answered that they had to cut advertising budgets, and only 7% tried to take advantage of the opportunity and actually increase budgets. This is why the focus is now being switched and should be switched, to the digital world where a lot of growth can be achieved without having to pour in thousands.
Now is the time for change
The closure, social distance, work from home rules and general uncertainty have increased the dependence on the Internet in general and Google search in particular. Users all over the world wanted to buy face masks, catch up on the symptoms of the coronavirus, find out about the process of receiving unemployment benefits, and later also try to figure out when schools will open, if at all. This means that visibility in Google has become even more important than usual, especially for local businesses (like grocery stores and restaurants that have turned physical existence into virtual), but not just for them. And how do you improve visibility in Google? Using SEO of course. Organic promotion is a lucrative long-term marketing channel: the investment in it is low but the return on investment is higher and longer lasting. Although building and implementing an SEO strategy is not free and is not a one-time activity, it allows businesses to continue to exist in cyberspace even if their financial situation does not allow them to invest in various advertising channels – from traditional advertising to sponsored promotion on social networks and influencer marketing.
In other words, if the digital presence completely evaporates once the advertising budget is stopped, in organic promotion the achievements are preserved for the long term: written content, previously grabbed high positions in Google can continue to bring relevant traffic for years. Moreover, adapting the site to the search engines often also improves the user experience, the convenience of navigation and the accessibility. And what could be wrong with that?
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