B2B News for Wednesday, January 19, 2022: Cradlepoint and Juniper Partnership, New ABM Research, New Contentstack CRO

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Cradlepoint and Juniper have gone into partnership. Cradlepoint is a provider of cloud-delivered LTE and 5G wireless network edge solutions while Juniper Networks is a provider of secure AI-driven networks. By combining Juniper’s  wired access, wireless access and SD-WAN solutions driven by Mist AI with the Cradlepoint 5G portfolio, shared customers and partners have even more options to reliably connect to remote locations.

“Juniper has distinguished itself with a complete LAN, WLAN and SD-WAN portfolio that leverages a common Mist AI engine to deliver the best user experiences from client–to–cloud. We are excited to partner with Cradlepoint to expand this value proposition even further, bringing the best insight, automation and actions to customers and partners leveraging 5G and wireless WAN for their business requirements,” said Jeff Aaron, VP Enterprise Marketing, Juniper Networks.

Press release: https://cradlepoint.com/press-release/cradlepoint-and-juniper-networks-partnership-brings-5g-diversity-to-juniper-mist-for-full-network-visibility-and-ai-driven-ops/

New research about SaaS marketing intentions is available. According to new research from 93x, the SEO and PPC agency for tech and SaaS businesses, over half of B2B tech marketers are definitely doing ABM in 2022. Another quarter are considering it.

This strategy may address growing concerns around cross functional collaboration. Almost one-third of B2B technology marketers have stated that sales and marketing alignment is their biggest challenge this year. 

 “What’s also been great about ABM is how it’s brought the sales and marketing teams together,” said Kitty Poole, CMO at Doddle, about her own company’s use of the technique.

Full report: https://www.93x.agency/b2b-technology-marketing-trends-in-2022

In the content management world, Contentstack has appointed Todd Rathje as its first Chief Revenue Officer (CRO). Rathje will lead the global sales, success, support, partnerships and enablement services teams.

According to Aragon Research, 50% of large enterprises expect to shift to a content experience platform by the end of 2022. The company believes that movement drove increased demand for its Agile CMS platform, resulting in 23% quarter-on-quarter (QoQ) growth.

“We exceeded revenue targets over the past year and are continuing to expand our industry leadership with our flagship Content Experience Platform,” said Neha Sampat, Contentstack Founder and CEO. “I am thrilled to add Todd to my executive leadership team in direct response to accelerated market demand. Todd’s customer centricity, enterprise B2B and martech experience and strong track record of scaling teams uniquely positions him to lead us through the next stage of growth.”

Press release: https://www.prnewswire.com/news-releases/todd-rathje-joins-contentstack-as-chief-revenue-officer-301463835.html

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Kate Baggott

Kate Baggott

Kate Baggott is a former Managing Editor of B2BNN. Her technology and business journalism has appeared in the Technology Review, the Globe and Mail, Canada Computes, the Vancouver Sun and the Bay Street Bull. She is the author of the short story collections Love from Planet Wine Cooler and Dry Stories. Find links to recent articles by following her on LinkedIn https://www.linkedin.com/in/kate-baggott-9a0306/