Marketing plays an instrumental role in every company’s success. Understanding the different aspects of online advertising gives you greater chances to connect with your target audience. Online marketing changes a lot, and so do your ideal customers’ needs.
Staying up to date with the different advertising platforms will help you determine which one will perform better. For example, one of the most common advertising options that companies rely on is display ads.
Over the years, businesses have successfully used this marketing channel with great tangible results. Therefore, you can trust that display ads are a great option when done right. However, you need to keep in mind the differences between dynamic and static ads to ensure you invest in the right choice.
Dynamic ads study user behavior on the web and act on the data they collect. You can easily target specific users and get some great conversions with these ads. They always aim to deliver relevant content to the target audience.
Most businesses and marketing experts use these ads to close leads and boost conversion rates in retargeting campaigns. Some features of dynamic ads include; displaying your product, the prices or discount offers, and other relevant information.
These ads need to be responsive for you to get the best outcome and convert your target audience into paying customers. Working with professionals from a search marketing agency, Break The Web, is the best way to ensure successful dynamic ad displays.
Pros of Dynamic Ads
Boosts Brand Loyalty
Showing your target audience relevant content on your ads is a great way to build brand loyalty. It allows you to show your target customers exactly what they need and make their buying journey easier. As a result, your customers will be more inclined to come and shop with you each time they need the products you offer.
Increase in Visibility
Search engines favor dynamic ads given their relevance and how users efficiently respond and interact with them. This increases the visibility of dynamic ads to the target audience, allowing you to hit your main objective.
Higher Conversion Potential
In most cases, dynamic ads will target users with open carts and offer discounted prices on the items they are yet to buy. This contributes to the conversion rate of dynamic ads and significantly contributes to their effectiveness.
Works Well With Static Ads
You can use dynamic ads in collaboration with static ads to get better conversion results. The static ads will help gather information on the user’s behavior and allow your dynamic ads to use the data for a more personalized ad experience.
Cons of Dynamic Ads
Setting up dynamic ads can be pretty expensive, given the process you’ll have to go through. These ads have a great conversion rate and will significantly benefit your business, but you need to weigh your options. Consider the money you’ll use vs. what you are targeting and see if it is worth it.
Requires Professional Expertise
Successful dynamic ads require you to invest in experts who will deliver systems that will continuously learn your customer’s behavior and act on the data. Unfortunately, this can add to the costs and the workload you’ll need to keep up with.
Static ads are more common in the online marketing space. Most businesses rely on these ads to create brand awareness and reach a larger audience. Static ads are basically ads that don’t change.
These ads don’t require too much work since you’ll not be using any complex systems that need to study your customer’s behavior. However, you can be creative with these ads to help your business and brand stand out.
Over time, if you want to change your static ads, you’ll need to do this yourself and create new ads for display. Unlike dynamic ads, static ads will not change unless you or a team member changes them.
Pros of Static Ads
Easy to Create
Static ads are easy to create, and you can do this yourself by working with different apps at your disposal. However, working with a copywriter and a graphics designer is always a great idea.
You Can Use Them Everywhere
You can use static ads across different channels without creating a separate ad for each platform. Various advertising networks allow you to use the same static ad banner that will quickly display on mobile and desktop.
Easy to Manage
Static ads are more of a set-and-forget-it kind of advertising strategy. You do not need to keep updating them too often. The best practice is to let your ads run for a while, see how they perform, and tweak some aspects in your updates.
Cons of Static Ads
Targets a Wide Audience
Static ads do not talk directly to your target customer. Instead, they aim to appeal to many people with the same message. This may prove to be a problem since most customers will not resonate with the generic message included in the ad.
No Interactive Features
Static ads are not interactive. Their main goal is to get the customer to click, and that’s it. This approach neglects interactions with the user and only leaves it one-sided, which may influence people’s responses.