It’s hard to believe that we’re already halfway through the decade, but sure enough, 2022 is just around the corner. And with it comes a whole new set of eCommerce trends to keep an eye on. So what should you be watching for? Here are our top 5 picks:
1) The Headless 1.0 Will Continue to Excite Developers
If you’re not familiar with the term, “headless” refers to a website or application with no front-end interface. In other words, it’s all back-end code. This approach has become increasingly popular in recent years, allowing for greater flexibility and customization. And it looks like it’s here to stay. In 2022, we expect to see more businesses adopt headless 1.0 technologies, which will enable them to create unique and engaging user experiences.
2) The Rise of Chatbots
Chatbots have been around for a few years now, but they’re still in their infancy. In 2022, we expect to see them become much more commonplace as businesses continue to find new and innovative ways to use them. From customer service to lead generation, chatbots will play an increasingly important role in the way businesses interact with their customers.
3) The Growth of Augmented Reality
Augmented reality (AR) is another technology that has been around for a while, but it’s still in its early days. In 2022, we expect to see AR become more widely used in eCommerce as businesses find new and creative ways to use it. From product visualization to virtual try-ons, AR will help businesses create more immersive and engaging experiences for their customers.
4) The Proliferation of Blockchain Technology and Cryptocurrency
Blockchain technology and cryptocurrency are two of the most talked-about trends in the eCommerce world, and for a good reason. In 2022, we expect to see both of them grow in popularity as more businesses adopt them. From payments to supply chain management, blockchain and cryptocurrency will significantly impact the way businesses operate. Cryptocurrencies like Bitcoin and Ethereum will become more mainstream, and we’ll see new applications for blockchain technology emerge.
5) Analytics and First-Party Tracking Will Dominate The Scene
In 2022, analytics and first-party tracking will be more critical than ever. With the proliferation of data, businesses will need to find new and innovative ways to collect, analyze, and use it. First-party tracking will become increasingly important as businesses strive to create personalized experiences for their customers. And analytics tools will become more sophisticated, helping businesses to make better data-driven decisions.
6) On-Site Performance Emphasis
As we move into 2022, on-site performance will become more critical than ever. With the rise of mobile commerce, businesses will need to ensure that their websites and apps are optimized for speed and reliability. In addition, with the increasing importance of data, businesses will need to make sure that their sites can handle large amounts of traffic.
7) The Growth of New Sales Channels
In 2022, we expect to see the continued growth of new sales channels, such as social commerce and voice commerce. With more businesses selling through these channels, it’s vital to stay ahead of the curve and be prepared to sell through them as well.
Overall, we expect to see many exciting things happening in eCommerce in 2022. These are just a few trends that we think will be most important. So be sure to keep an eye on them and stay ahead of the curve.
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