7 out of 10 consumers would give up personal details for a discount code

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According to recent findings by the Atlas VPN team, 73% of consumers would provide at least one personal detail to an app or a website in exchange for a $20 discount code. Furthermore, 52% of people believe there is no such thing as online privacy. The report shows that: 

  • 73% of consumers would provide at least one personal detail to an app or a website in exchange for a $20 discount code.
  • Nearly two-thirds (64%) of consumers would willingly share their email addresses.
  • About one in three (31%) customers would voluntarily submit their full name to get a discount code.
  • 27% would not provide any of their personal details for the $20 coupon.
  • 52% of customers think there is no such thing as online privacy.

Online privacy does not exist 

Consumers believe the government should go beyond crime prevention to regulate digital advertising. One out of five (20%) consumers believes that they have control of their digital data. At the same time, 29% of people like it when the digital ads they see are relevant to them. However, more than half, 52%, of customers think there is no such thing as online privacy. Many people believe that other institutions should do more to protect their online privacy. For example, 43% of consumers feel that government should step up to ensure more digital privacy, while 55% wish private companies would do more for their anonymity. Interestingly enough, 38% of customers think their mobile phone listens to their conversations and suggests buying products based on what it hears.

 More: https://atlasvpn.com/blog/7-out-of-10-consumers-would-give-up-personal-details-for-a-discount-code

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