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4 Trading Trends All Investors Should Know in 2023

Last updated on April 25th, 2024 at 12:31 pm

Investors have been having a rough time through 2022 and 2023, which is turning them away from traditional strategies entirely dependent on making accurate market shift predictions. However, professional traders still push forward by limiting risk, safeguarding their portfolios, and exploring alternative strategies and markets. With this in mind, we take a look at four trading trends all investors should know in 2023. 

The Bear Market Continues

The Covid-19 pandemic brought about financial unrest, but it also saw a rise in day trading and other investing, which led to an explosion in market movement towards the end of 2021. However, this all came tumbling down in 2022 when the second bear market since 2020 began, and it’s still pressing on today. Unfortunately, this means following a typical buy-low-and-hold strategy may not be enough to fight back against uncertainty. 

Options are a type of contract that allows sellers and buyers to agree on a price ahead of a certain date. Sellers are bound by the contract, but buyers aren’t obligated to follow through with the trade, which means they can withdraw if the market hasn’t shifted the right way. According to Market Watch, the number of options traders reached an all-time high in December 2022, and it’s continuing to be a popular trading trend in 2023.

Even though options can yield high returns, they also carry a significant amount of risk. Therefore, traders should consider reading “Maximize Returns: Your Essential Option Selling Guide”, which reveals all there is to know about successful options strategies. 

Alternative Markets May be the Winner

Given the ongoing economic uncertainty and the harsh bear markets, investors are exploring a number of alternative markets including cryptocurrencies, real estate, and commodities. Even though there is still risk involved with such trading, the movements aren’t always consistent with traditional stock markets, which means there’s the chance of bringing in profits for little cost. 

A Meme Coin Frenzy

We’ve already touched on cryptocurrencies, so let’s take a deeper look. There’s no denying that the crypto market is in the midst of an extended winter, but there’s still plenty of activity going on. One large new trading trend: there’s been a surge in the popularity of meme coins, which are cryptocurrencies with zero utility or value. 

meme coins

The most well-known meme coins are Dogecoin and Shiba Inu. However, back in April 2023, Pepe coin (PEPE) launched and gave early investors an enormous profit by turning a lowly $230 into $1 million. Going forward, the popular meme community Wall Street Memes has launched a meme coin presale with real utility, which has raised almost $19 million in just a few short weeks. If you don’t have your portfolio dipped in the meme coin pot already, 2023 might be the time to start.

Memes themselves are hard to predict, but you might be able to start the next trend from a meme you create yourself. You can try your hand at trendsetting using tools like Adobe Express’ free meme creator.

2023 continues to see a volatile economic landscape and turmoil for inventors. With the invest low and hold strategy out of the window right now, investors need to explore different opportunities like options trading, alternative markets, and other portfolio diversification tactics. 

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