In a significant development for the marketing industry, AnalyticsIQ, a leading provider of predictive people-based data, has announced a strategic partnership with Claritas®, a data-driven company that aids marketers in achieving superior ROI. This collaboration of AnalyticsIQ and Claritas will enable AnalyticsIQ to offer PRIZM® Premier segmentation codes seamlessly, marking a significant step forward in targeted and personalized marketing communications.
A Shared Vision for Enhanced Marketing ROI
The partnership between AnalyticsIQ and Claritas is rooted in a shared vision of driving marketing ROI for brands and agencies. “Claritas has set the standard when it comes to marketing segmentation, so we are proud to be able to offer our clients access to PRIZM Premier codes in addition to our PeopleCore consumer data,” said Anna Brantley, Chief Revenue Officer at AnalyticsIQ. She added that the partnership will further their shared mission of enhancing marketing ROI.
Leveraging Cognitive Psychology and Data Science
AnalyticsIQ has carved a niche for itself as the first data company to blend cognitive psychology with data science. This unique approach helps B2C and B2B organizations across industries understand who people are, what they do, and why they make decisions. The partnership with Claritas, which will allow AnalyticsIQ to offer PRIZM Premier Segments, is set to greatly enhance its mission of driving better outcomes for all.
Meeting the Demand for Individual-Level Personalization
In the era of individual-level personalization, the need for reliable, granular data is more important than ever for marketers. Jay Stockwell, Chief Revenue Officer at Claritas, believes that providing PRIZM Premier in conjunction with AnalyticsIQ’s predictive people-based data will help marketers improve ROI. This combination will unlock rich segment personas and enable marketers to act on them with quality data.
This partnership between AnalyticsIQ and Claritas is a significant step forward in the marketing industry. By combining the power of PRIZM Premier segmentation codes with AnalyticsIQ’s predictive people-based data, marketers will be better equipped to execute targeted and personalized marketing communications across channels. This will ultimately lead to improved marketing ROI, fulfilling the shared mission of both organizations.