E-mails sent directly in electronic media are called e-mail or electronic mail. In B2B, the use of an electronic mail service to develop relationships with potential customers and to deliver products and services to them is called e-mail marketing. Examples of e-mail marketing methods include order confirmation e-mails, campaign notifications and answers to questions posed by customers.
These widely used examples of e-mail marketing are also a great opportunity to obtain permanent and loyal customers. So, what is the importance of email deliverability? In this article, we will talk about what you need to know and the importance of e-mail deliverability in B2B. Let’s dive in without wasting any time!
Email Marketing and Email Deliverability
Email marketing is one of the many marketing channels used in digital marketing. Today, it provides more than 25% conversion for many companies. When running a business, emailing is still one of the best ways to communicate with customers and drive more conversions. Approximately 2.5 billion people worldwide use email. According to research by experts, it is estimated that the figures will grow by 2-3 percent in the next few years.
As a result of emerging technologies and the success of social media channels, in the last few years almost everyone thought that e-mail would probably be out of time. In fact, estimates show that the world sends 196 billion emails every day. About 60% of these emails are business emails. Also, about 99% of consumers check their emails every day. Therefore, as long as your emails do not reach the spam box, your chances of finding new customers through email marketing are quite high. That is why you may need an email deliverability consultant.
One of the main reasons why email marketing is used by businesses is that consumers love email. That’s where Email deliverability gains importance. With minimal advertising spend, small companies can’t afford to put unnecessary effort into their marketing strategies.
Social media is a great place for small companies to engage with consumers, but marketers often can’t profit from the organic impact they want. However, social networking is not the only solution. Email offers a medium for business people, prospects and potential customers. Customers who want to learn about products, adverts or discounts will be eager to contact you via email.
Social media is incredibly critical to every advertising plan. Social networks are exceptional channels for engaging and sharing with your followers and will help you realize your goals. It is important to note that the success of the marketing channel also depends on the company’s industry. If you are a local store selling shoes to young people, you should definitely use social media tools and platforms. However, in the process of converting individuals into customers in many other industries, email marketing is the fastest way to go.
Tracking customer experience is crucial for every business. Thanks to the interactions you get in return for this kind of information, you will finally be able to generate sales and go a long way in improving your business process. Email marketing is the easiest and most effective way to do this. For example, you can send out customer satisfaction surveys, and if your email marketing platform is advanced enough, these tasks can even be done for you automatically.
Thanks to email marketing strategies, you can send traffic to your website and increase your SEO. You can also keep your audience relevant and focused on your brand and blogs. When you create an email that links to your content, don’t forget to include a call to action (CTA) in your email so that readers can click through.
There are no assumptions in email marketing. When you use some advanced email marketing platforms, you can easily track who opened your inbox, clicked on links, and even how many people unsubscribed. You can quickly address the results of your email promotions, make changes and increase your profitability. When monitoring and evaluating your internet marketing campaign as a whole, it is very important to note email marketing metrics.