One of the biggest assets that your business has is its website. You need your website to stand out, but you want it to stand out for all the right reasons. You need it to be available and easy to read. And you want your customers to continue on from your website to sign up with whatever your business is doing. It’s a vital component for your business and whether you are doing business face to face or not, the website is the first place that people will look for online before they come and see your store.
It doesn’t matter whether your website has only just launched or whether you’ve been around for years, there’s always going to be room to make improvement changes. If you haven’t had a refresh of your website for a while then now might be an excellent time for you to find expired domains and make sure that you are capitalizing on every website availability that you can. Below, we’ve put together a big list of ideas of how you can improve your website, attract more customers and do better with your business revenue.
Steps To Take
- Figure out the goal of your website. Before you can do anything with your website in terms of making it look better, you need to figure out what your goal is. Who are your customers? Why are they using your website? Once you know this, it will help you to really nail down what the purpose of your website will be. Your website has to exist for a reason, right? If you step into your customer’s shoes, you can determine exactly what it is that they expect from you, and then live up to those expectations. You should also have a look at the competitors that are available in your space and determine whether or not you are doing the same things or different things to what they are doing.
- Work on navigation. If your website is difficult to navigate, people are not going to actually want to use it. In fact, you only have less than 10 seconds to make a good impression on people before they click off your website and go elsewhere. The more difficult it is to navigate, the higher the chance the visitor will leave without completing their task. It’s vital that you have the right conversion rates and that your website is doing the thing that you should be doing to convert customers. The best way to make sure that your website navigation is up to scratch is to use descriptive labels and direct visitors to the most important pages from the first one. Understanding your customers’ needs can help you here.
- Make sure that you are designing your website effectively. You want people to come to your website, but you also want them to think it’s impressive enough to stay. That means that you need to make it visually appealing. If you are allowing people to associate that aesthetic quality with professionalism and trustworthiness, you’re going to find that 75% of your customers will be happy with the website they are seeing. They will judge your credibility by its design and if your web design is out of date or out of style they are going to go to a company that actually cares. Customer experience is important and the way that your website looks really does speak to that.
- Make sure that your website themes are as consistent as possible. If you want visitors to have confidence in what you are doing, then you need to make sure that your website is consistent enough to look good. A high-quality website will always follow the brand guidelines of the business. If you’re displaying text sizes that are mismatched or colour schemes that don’t quite match and images that are oversized or undersized or pixelated, your website is going to look unprofessional. You have to remember that people want that professionalism from you because that’s what they’re trying to gauge when they come to your website. If your business tells them what they want to sell, but the website isn’t up to scratch, they’re immediately not going to trust you.
- Make sure that you have a content strategy in place. It’s all well and good to have a great web design and an idea of what you want your website to be, but if you don’t have the right content strategy in place, it doesn’t matter. A compelling description of your services or your products is only the very beginning of what you should be adding to your content. You need to make sure that you’ve got everything from infographics and an FAQ section to case studies, video tutorials and blog posts. Visitors will often look for more than one medium if they are interested in a particular topic and if your website is offering that medium, they will stay there for longer. The biggest thing that you need to consider is how your content is going to speak to people and whether or not it’s going to be driving traffic to the website. If it’s not driving traffic, you might want to rethink it.
- Keep the content fresh. When was the last time you wrote a blog post? When was the last time you updated any of the information on the website? It’s important that you consider this because you need to ensure that your website is reflective of the latest products and services that you are offering. Your content marketing should always be updated regularly and you should ensure that the answers that you are providing to your team are relevant to the reader. Content should always be updated regularly and you could outsource. This content to writers who know what they are doing if you don’t have the time to do it yourself.
- Be aware of plagiarism. It’s vital that you use only original content when it comes to your business website. It’s fine to rewrite content that you found that could be interesting, but it all needs to be in your own words and it cannot be copied and pasted from somewhere else. You don’t need to use tools such as Chat GPT or artificial intelligence to write your things for you either because there are plenty of content writers out there who would be willing to take on your website for you so that it can remain up to date and Be away from plagiarized content. Google wants all search results to be unique so you need to ensure that visitors are not clicking 10 links and finding them all pointing back to one place.
- You need to have a site map. The headings on your pages should act as a road map through your website. Your users are always going to skim through the headings on your site to see if you are meeting their needs, and if you don’t have the headings they’re looking for, they will click elsewhere. Page headings are important for search engine optimization and they should be easily skimmable.
- Don’t use giant chunks of content. One of the most boring things defined on a website is huge swathes of content that often just bombards the reader with page upon page of words. You need to break all of this up with optimized images, infographics, bullet points, and more. If you don’t have these things to break up all of that content, you’re going to find people skipping over important pieces of information and then eventually clicking off your website because they are too bored of trying to find what they need. You need your website to be as easily readable as possible if you want to revive it so that people want to spend time there.
- Make sure that your images are of high quality. You know that you shouldn’t be taking images that are Copyrighted. So you need to make sure that your images, which are an essential part of your web design, are high quality. The images that you have are going to convey concepts, inspire emotions, and make sure that they give somebody something to take away. They’re more inspirational than big blocks of text, and it will make a difference to your readers.
- Build credibility. If you want people to trust what your website is saying and that your business does what it says it can do, then you need to build as much social proof as possible, and that means building credibility and your abilities for your business. You should include customer reviews, testimonials, any ratings or brand mentions, and you should ensure that you link back to your social media accounts where possible. Social proof is the way that you ensure that your business is out there for the world to see and that people do trust it. This is the kind of stuff that helps other people to trust your business. After all, if you’re going to a holiday resort, you should make sure that the resort is well-rated by other people who have actually experienced it and not just the business itself.