Monday, June 17, 2024

How Euro 2024 and esports influenced each other



It’s no secret that large-scale sporting events directly affect the esports industry. After all, esports aims to develop the same features as traditional sports: presence of competitive activity, purposeful achievement of a high level of skill, formation of motivation, and ability to think strategically and tactically.

Euro-2024 is precisely the event that a massive audience of football fans worldwide is waiting with bated breath.  The organizers will resort to various activities during the football championship to attract the attention of sports fans. Such aninitiative makes it possible to popularize esports events and tournaments. It will also contribute to greater interest among fans of the so-called traditional sport — football. Moreover, the organizers can take the opportunity to create a joint project or sports event in which esportsmen and athletes can participate.

In modern realities, any large-scale sports event involves advertising campaigns and marketing support. International sponsors’ attention will help develop football teams and esports players. 

Retention, engagement, and entertainment: meet the BETER team at SiGMA Asia 2024 

In addition to the above initiatives, it is also worth noting that such large-scale sports events are the emergence of diverse and engaging content. Premium, next-gen sports, and esports content attract the attention of a broad audience of fans. 

BETER is one of the brands offering similar services to business clients, tournament organizers, and the sports community. The brand supplies next-gen betting solutions for the global betting industry, powering multiple sports disciplines and esports tournaments.

Gaming industry leaders will learn more about BETER’s esports services and products at SiGMA Asia 2024 in Manila, held from June 3 to 5, 2024, at the SMX Convention Center in Pasay, Philippines. Like any other scale event, SiGMA Asia 2024 brings together the huge esports community and is a fine occasion for meeting potential business partners. 

The BETER team offers to book a meeting at stand G801 and get the opportunity to empower businesses with premium betting content, data, 24/7/365 sports, esports products, and innovative gaming solutions. 


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