The best businesses are often the ones that rank high up on the major search engines. In order to do this, you need to have an SEO strategy that is working well for you. As well as the big steps that you can take on and the mistakes that you can avoid, you should also look to the daily habits that are going to build up your site little by little. Ultimately, the small steps that you can take can all add up to bigger ones when they are taken seriously and developed enough. So, if you are looking for some of the best SEO habits that you can take on, here are just a few of them to take into account.
Keep on top of creating fresh content
Whether you rely on an SEO coach or you are taking care of everything for yourself, it is certainly going to be worth developing a content strategy that involves you keeping your pages fresh and continually updated. Not only is this important from an SEO perspective, but it is going to keep people coming back to your site time and time again. The best way of coming up with a clear content strategy is by looking further ahead into the future and planning with the months ahead in mind. As well as thinking about what your audience are looking for, you should also keep one eye on the news and developments within your industry. You should also ensure that all content is as optimized and relevant as it can be.
Look at your internal links
Another point to bear in mind when it comes to daily activities that you can take on is to check out the internal links. You should have a clear linking strategy that involves helping your users navigate a journey around your site easily. This also helps to boost your SEO, and should work alongside your external linking strategy as well. The reason why your internal linking can be a daily task is that you are in complete control over them and can decide what pages you link to where. Make sure that relevance is at the top of your mind. You can’t simply link any page to another and expect to receive instant results. Otherwise, it can end up having the opposite effect to the one that you were intending.
Keep your site working properly
If you have any pages on your site that are no longer working for one reason or another, you need to make sure that these are fixed sooner rather than later. If a search engine crawls your site and finds lots of broken links, this is a red flag that can end up sending you down the rankings. It will also have a negative impact on the overall user experience if people are not easily able to get to where they want to go on your site. Ultimately, this is best practice that should serve the user well.
Check out your competitors
While you don’t want to make every single decision based on what your competitors are doing, it is worth checking them out and how their ranking is changing over time. If you notice that one is doing consistently well, it is going to be worth doing an initial investigation to find out why this is the case. You may be able to pick up some top tips and see a few points that you would like to emulate for yourself. Similarly, if your pages are slipping down the rankings and no longer in a position where they are competitive, this can present an initial warning sign where you find out why this is the case so you can do something about it sooner rather than later.
Stay on top of your analytics
If you don’t analyse your pages, you are never going to find out whether or not you are moving in the right direction. However, this doesn’t mean that you have to make continual tweaks all the time. Instead, you should try to put it in the wider context of where you want to go. You can also use this as an opportunity to reassess your strategy from time to time. For example, it may be that you are able to see some keywords that are not currently being targeted and you may be able to pivot to looking at them instead.
Keep up a social media presence
There is no doubt that social media and SEO can work hand in hand with the right approach. The whole point of social media is that you are making updates on a regular basis, but again, it makes sense if this is pointing towards some sort of a longer term strategy. The more effort that you put in your social media, the more you may start to reap the rewards of an improved overall ranking in your SEO. It can help to drive traffic to your site from an entirely different place, which is important as search traffic may well start to drop off.
Come up with an AI strategy
Certainly one of the biggest developments to happen in the world of SEO in the modern world is the advent of AI. Rather than simply burying your head in the sand, you are much better off coming up with a clear AI strategy that involves you looking at the challenges that you are likely to be facing and how you can head these off in the most effective manner. After all, you don’t want to end up in a situation where your traffic is declining but you don’t really have a plan B in place.
If you take on a little and often approach, this is more than likely going to lead you in the right direction in getting the ranking that you want and deserve. Ultimately, it is a combination of different approaches that is likely to have the biggest positive impact to what you are trying to achieve.
