In the ever-changing world of business-to-business products and services, your success is determined by many factors. One of these factors is the capability to capture the interest of people, turning them into potential customers through online content.
To make this strategy work, marketers often resort to link-building strategies to increase their content’s visibility. In turn, it captures the attention of curious visitors who can help spread awareness about your business.
In this article, we’ll explore and learn about the ideal link-building strategies for B2B marketers to ensure your business’s success.
Link Building: An Overview
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Link building is a procedure or action used to increase the number and quality of inbound links to your webpage. The main goal is to boost your site’s visibility in search engine rankings. To ensure that your webpage becomes visible to a wider audience, your inbound links must show relevance to your niche.
Link building is an effective tactic for driving traffic to your website and enhancing brand awareness. As a result, many online businesses seek the assistance of SEO link building services to ensure proper execution.
Why use Link Building?
For B2B marketers, link building plays an important role in SEO as it helps search engines discover new web pages that should rank higher. Your business website has the potential to be discovered through effective link-building. However, as a webmaster or business owner, it is crucial to create high-quality content that attracts Google’s attention in order to achieve that.
When you manage to execute proper link building, this can result in the following:
- Higher SERP ranking, boosting your website’s online visibility
- Drives more incoming website traffic
- Heightened customer engagement resulting in better sales
- Helps your business generate quality leads and gain potential clients
- Turns you into an authority in your specific niche, in this case; the B2B industry
Whitehat SEO and Blackhat SEO: The Differences
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Before we venture further into our discussion, let’s cover the differences between whitehat and blackhat SEO. In link-building strategies, there’s a right way to execute it and a wrong way to do it. Let’s explore white-hat SEO first.
Whitehat SEO is the process of utilizing organic link-building to increase your business’s visibility in search engines. Your website could get a thumbs up from Google but tends to take more time before they take effect. SEO link-building services would employ these tactics a lot due to their long-term benefits.
That said, here are some link-building techniques that are under whitehat SEO:
- Creating guest posts on other websites
- Promoting your content through different social platforms
- Creating infographics for your website or social media content
- Building up online relationships with other business owners and webmasters
- Leaving comments on authority blogs and posts
- Registering your business on website directories and online business listings
In contrast, blackhat SEO methods are questionable practices that can artificially boost your website’s ranking on search engines. These link-building strategies are frowned upon by Google. These methods do provide your website with a quick ascent to search engine rankings. But, you will get penalized if Google detects that you are violating their guidelines. Your website may likely rank down many levels.
Examples of blackhat SEO practices are the following:
- Concealed links
- Link scheming
- Keyword stuffing
- Using automatically generated content as your website’s content
- Exploiting anchor texts or structured data
- Any practices that involve excessive spamming
What Link Building Strategies are Ideal for B2B Marketers?
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To enhance your business’s visibility and success, consider implementing the following strategies we’ll discuss. These are excellent link-building strategies that help you get results without any drawbacks later on. Here is a list of these strategies:
1. Utilize Guest Blogging
Guest blogging is one of the most tried and tested link-building strategies that any business can employ. As a B2B marketer, you would want to reach out to other websites that are almost relevant to your niche. Ask their webmaster or business owner to allow you to post guest blogs that can be valuable to their audiences.
Your goal here is to get traffic to your website which includes backlinks leading to your web pages. It is an effective and indirect way of getting your business exposure to more audiences.
2. Round Up the Experts and Influencers in Your Field
To obtain both on-page and off-SEO for your business webpage, try reaching out to experts and influencers in your niche. Obtain valuable insights from these professionals to create high-value content pieces for your website.
You have a variety of options to choose from, such as creating long-form content, infographics, videos, and articles for your web page. You can share the content on social media pages, whether on your business’s page or in groups if they allow it. If that’s not sufficient, you can repurpose some of your content as blog posts.
3. Use Social Media to Your Advantage
Another effective link-building strategy to consider is leveraging social media. B2B marketers like you should leverage social media for use in bolstering your business’s presence. Websites like Facebook, Instagram, and Youtube are excellent avenues to use to drive traffic for your business website. The key is to consistently create and publish high-quality content to capture the attention of your audience and passers-by.
4. Make Use of Linkable Assets
Linkable assets refer to any part of your webpage that can be linked. Take note that this isn’t locked to only written articles. You can also use high-quality videos, infographics, and e-books. Take note that creating the content needed for this practice may take time. But, this is one of the most rewarding link-building strategies as it can pay off a lot.
If people start leveraging your content, you may credibility and drive more traffic. Therefore, if you are a B2B marketer, you should practice making linkable assets to use.
5. Make Guest Appearances on Podcasts
Making guest appearances on podcasts or online shows can effectively leverage your online business. It is also a unique yet effective link-building strategy that you could use. When showing up as a guest on podcasts, it’s best that you know what you are doing in the industry. Share your knowledge with the audience that’s listening to the podcast you’ve guested in.
Take note that if you’ve made a guest appearance in podcasts, you could appear and get featured on the podcast’s website. The podcast is then recorded, transcribed, and published on their web page. As a result, you can attract potential clients to your B2B firm.
6. Include your B2B Company on Business listings
Do not underestimate the power of business listings on LinkedIn and Capterra. These business listings can help your company become reachable on the internet. This helps your company build its online presence and raise your brand presence leading to potential clients.
Make sure to provide accurate information and contact details. Try to earn many positive reviews and high ratings. You’ll be surprised by how business listings can attract more people to sign up for your services.
Link Building Makes for a Successful B2B Company
Link-building strategies are important want to make B2B have an online presence. Through the proper execution of accepted link-building practices, your company can gain credibility in its niche. On top of that Google recognizes the value of your content, causing your business webpage to several ranks up.
Be sure to establish objectives for the content you create for link-building purposes to attract more visitors to your webpage. Who knows? Your B2B firm could achieve a coveted spot on the first page of search results.