Stop just collecting customer feedback. Do something with it!

Businesses understand that measuring the quality of the customer relationship is important, as well as finding out why our loyal customers are happy. Yet if it looks like we’re not doing anything with that information, clients are loathe to give it. Whitney Wood of the Phelon Group, a consultancy that focuses on helping companies better relations with […]

Inside the rise of biometrics security

In the Star Trek universe, payments and identification are done through biometrics, the measurement of unique physical characteristics, such as fingerprints and facial features, for verifying identity with a high level of certainty. Customers pay for purchases at Quark’s bar on Deep Space Nine with a thumbprint, while Picard sets the Enterprise’s auto-destruct sequence with a voice command […]

Why B2B marketers should be worried about ‘negative SEO’

Last year JellyFish, a digital marketing agency, notice an influx of backlinks to their website in October and November. Almost 1,700 new links to their website were flagged as unnatural or suspect by their website analytics software. With the latest Google Penguin 3.0 updates that penalized websites with low-quality backlinks, the JellyFish website took a hit […]

How to get your content in front of the right audience

What kind of traction is your current marketing content getting? Tons of shares, visits, and comments? Great! Very little of anything? You’re not alone. B2B marketers often spend a lot of time creating great content that provides hefty value to readers. Yet it’s easy to forget that you’ve got to deliver that valuable content to an audience […]