Podcast Recappers: How to live-tweet an event like a pro

On this week’s edition of Podcast Recappers we look at an episode of Marketing Nerds, published by Search Engine Journal. Hosted by SEJ Executive Editor Kelsey Jones, Episode #43 features Social Hospitality founder and former SEJ Social Media Manager Debbie Miller, and focuses on social media strategies during events. Specifically, we learn how to live-tweet an […]

How to make strong visual content for your B2B marketing

We love visuals, and infographics in particular. Just take a look at how many infographics and images are shared on social media every day. And look at the rise of image-based social media networks like Instagram and Pinterest, or the image sharing site Imgur. There’s just something about images that we love and crave. In fact, we’re […]

3 ways personalization can boost your B2B video marketing

Personalizing your B2B marketing is one of the easiest ways to cut through the noise in today’s busy marketplace. Why? Because our identities are hard-wired into our psyches (the fancy name is interpellation), and we immediately recognize ourselves when someone says our name. That’s why marketers try to personalize their content for us. They know […]

Podcast Recappers: Joe Pulizzi’s 6 steps to content marketing success

On this week’s edition of Podcast Recappers we look at an episode of the Social Pros podcast hosted by Jay Baer and Adam Brown, featuring Joe Pulizzi, founder of Content Marketing Institute and author of the books Epic Content Marketing and Content Inc. CMI produces Content Marketing World, the world’s largest content marketing conference, annually in […]

Do B2B enterprises need Chief Native Officers?

As technology evolves so do marketing channels.  Traditional marketing covers display ads, billboards, TV, and radio. Digital marketing sees content reach consumers through a digital screen. Social media and mobile marketing, which are more sub-channels of Digital, merit their own categories given their growth rates. In previous years, all of these marketing channels would have […]

Podcast Recappers: Advice for CMOs courtesy Marketing Smarts

In this week’s edition of Podcast Recappers we look at an episode of Marketing Smarts hosted by Kerry O’Shea Gorgone. Part of the Marketing Profs podcasting network, Marketing Smarts gives listeners advice about a wide variety of marketing topics through interviews with some of the biggest names in marketing. This episode’s focus is career management […]

14 ways to get more out of your B2B customer surveys

Regularly B2B marketers are tapping into their audience for data that they’ll then use as fodder for any number of marketing strategies. Such data could help inform infographics, blog posts, white papers, webinars, etc. Thanks to surveys, they can produce content that answers questions their readers have, and they’re engaging with buyers to let them know they’re interested […]

The guide to knowing the right metrics for B2B landing page success

You’ve designed killer landing pages for your B2B website, filled it with compelling copy and strong images that encourage action from your readers. Now what? It’s time to measure the effectiveness of your landing pages. Analyzing it gives you important insights into the strengths and weaknesses of your lead generation efforts. You’ll find out which pages are working […]