February is North American Inclusion Awareness Month Though we are experiencing a shifting landscape, where attitudes, and business practices are changing to a more acceptable and tolerable environment, the sad statistic is that 40% of Lesbian / Gay / Bi, and almost 90% of Transgender (Americans) have experienced employment discrimination, harassment, or mistreatment. That astoundingly […]
More than ever, B2B needs expert opinion and analysis. More than ever, “free” analysis in the form of thought leadership content marketing and corporate communications digitally proliferates. As technology becomes increasingly intricate and integral to business management, and billion dollar software decisions can make or break companies, experts with real experience, whose opinions can be […]
Ujwal Arkalgud is a Cultural Anthropologist, and a pioneer in the field of Digital Ethnographic Research. He started his career as an in-field researcher conducting immersive ethnographies in the entertainment and travel sector, where he discovered his love for understanding human behavior and the underlying motivations that drive the decisions people make every day. He […]
The Cloud has become part of our everyday language, but what is it really? “Cloud computing is a type of Internet-based computing that provides shared computer processing resources and data to computers and other devices on demand. It is a model for enabling ubiquitous, on-demand access to a shared pool of configurable computing resources, which can be rapidly […]
Tools and apps, apps and tools. There isn’t really a war on data like there was a couple years ago. It’s become a question of how to get the right data at the right time, in the form that is right for companies to remain competitive. Faster, better, accurate. It’s not even just about the […]
People are at the heart of all relationships, even business relationships. Thanks to modern technology, we can sometimes forget that there’s a live person on the other side of that tweet, email, or Facebook post. That’s just in our personal lives. Imagine for a moment, how that translates to the business world. Focus in business […]
I had the pleasure of meeting Amy Ingram quite by accident. She was copied on an emailed meeting request, and followed up quickly and courteously. I asked the company I was dealing with when they decided to hire a new assistant. Honestly, I felt a little foolish when I learned that Amy was AI. But […]
Google uses AI, Facebook uses AI, your bank uses AI, self driving cars… you get the idea. We are fast moving from the app era, to the era of the intelligent agent and bots. We will witness the birth of hundreds, if not thousands, of autonomous intelligent agents over the next few short years. By […]
J9 Technologies was founded in 2004 by Clay Roach, who previously led the performance consulting practice for Mercury Interactive as a part of the Diagnostics R&D group. Clay led a practice that was instrumental in helping Mercury customers to quickly identify and resolve critical J2EE and .NET performance issues as well as creating methodologies that […]
We all know technology is advancing and changing at warp speed. And, we all know how much businesses have come to rely on it. Applications are becoming more and more critical to business success and survival. In the world of IT Operations Management, infrastructure and applications need to be available and running at optimal performance. […]
Through their Radical Generosity program, the SheEO community chose 5 world-changing businesses led by Canadian women. We are telling the stories of those companies through our B2BNN storyline features. Next in the series is Twenty One Toys founded by Ilana Ben-Ari. Toys for Social Change Twenty One Toys is a revolution in learning. They asked […]
Business Service Management (BSM) and Application Performance Management (APM) focus on the methods and processes of software tools, and the monitoring of the performance and availability of those applications. These management systems help IT departments forecast how an organization’s technology will affect the business side, and give business value to IT metrics. Our new Enterprise […]
The SheEO community chose 5 world-changing businesses lead by Canadian women. As promised, we are telling their stories through our B2BNN storyline features. The first in the series is Abeego, founded by Toni Desrosiers. Changing the Way People Think About Food Storage Plastics make up 12% of household waste. How did people store and preserve […]
You’re a content marketer. You are constantly trying to create captivating content. Your motto is “if you build it they will come.” How do you know your Mom isn’t the only one reading your whitepaper? Three words: content marketing metrics. Since you are an innovative, forward thinking marketer, you are not compelled to attend yet […]
If you’re having difficulty with your marketing analytics, check out this live Q and A coming on Thursday, June 2 at 1 p.m EST. It will be run by Jennifer Evans, the co-founder of B2B News Network and a pioneer in B2B content marketing. We’ll walk you through the major data problems that content marketers […]
Traction: a repeatable, scalable way to get, keep and grow customers and revenue Most businesses don’t fail because they don’t build good products, they fail because they can’t generate traction. Let’s be honest, getting traction for your company isn’t easy. As a business, you need a strong team, customers, and a differentiated product or service […]
Are you drowning in marketing data? In this live content marketing Q and A you’ll discover how to snap out of analysis paralysis and effectively use your data to grow your business. It will be hosted by Jeniffer Evans, the co-founder of B2B News Network and a pioneer in B2B content marketing. In theory, data should […]
The SheEO community has chosen 5 world-changing businesses lead by Canadian women. They are now embarking on the next phase of their business development and we will be telling their stories through our B2BNN Storyline features over the summer months. SheEO is an organization built to support entrepreneurial women deserves an artistic treatment. Learn more about […]
SqueezeCMM, the leading content marketing measurement tool for enterprise businesses, has been named one of the Top 25 Canadian Up and Coming ICT Companies by Branham300. Branham Canada is the most widely referenced resource on Canada’s top information and communication technology companies. Branham300’s up-and-coming ICT companies are selected based on creativity and innovation. “The Branham300 […]
There’s a gap between communicators, marketers and sales teams within business-to-business companies. We all want to help our organizations grow and do great work. But sometimes different priorities and approaches mean sales, communications and marketing teams often don’t speak the same language. In my experience, these teams usually disagree on these types of questions: Which […]
