Account-based marketing (ABM) pioneer Terminus announced Tim Kopp as its new CEO today. We exchanged emails with Tim about what this means for the company, how he sees the state of ABM and its next evolution. B2BNN: First of all Tim, congratulations! Is this a move focused on expansion or evolution? TK: The short answer […]
Category: Featured
The Numerous Benefits of a Curated & Searchable B2B Case Study Database
By Jim Kelly, Founder of Industolutions Growing a B2B company – and securing new customers – isn’t easy. Some of the biggest B2B marketing challenges include lead generation, lead quality, and new business development. B2B marketing has experienced significant changes recently, due to evolving customer demands, as well as many new options of tactics, tools, […]
Editor’s Note: The very specific marketing campaigns B2B CHROs need to lead
Sometimes I’m tempted to just apply to jobs that I’m completely unqualified for and explain it by saying, “LinkedIn made me do it.” Based on the fact I write a lot about marketing, advertising and the tools to do it, for example, it’s not uncommon for LinkedIn to recommend roles for me such as “Director […]
Editor’s Note: The real bottom line for data-driven CFOs
I was sitting in the office of a CIO for a large national bank, and we got to talking about his approach to deciding and prioritizing projects. It became pretty clear, at this point, that much of what got the green light was determined by his boss. This was not the CEO but the CFO, […]
Editor’s Note: What the CIO role means in a martech-focused world
It was the analyst prediction that sent shock waves through IT departments around the world: Gartner said that by 2017, CMOs would spend more on technology than CIOs — suggesting the latter’s role would be diminished, if not usurped entirely. Two years after that due date has passed, it’s pretty safe to say the CIO […]
What it means to lead as a B2B chief product officer
Although he immediately apologized for being five minutes late to our call, Neal Gottsacker had a good excuse: he was finishing up the kind of conversation that’s critically important between a chief product officer and their counterparts in marketing. “I was just meeting with our CMO. We just spent the last five minutes talking about […]
Editor’s Note: Why chief product officers may become the conscience of modern-day companies
I wasn’t all that shocked when the co-founders of Instagram resigned last Fall — it’s rare to see entrepreneurs stay on very long after being acquired by a giant like Facebook — but my eyebrows raised when I saw who was replacing them. Even if the name Adam Mosseri means nothing to you, his job […]
How the CRO role is changing the way B2B marketing and sales gets done
Something was off, and Mark Ramsay has had enough experience in the CRO role to not only recognize it, but to act on it. The CRO for Toronto-based appointment scheduling SaaS firm Coconut Software was going over the reporting with his team for the last 30 days of outbound calls. This involved looking into areas […]
How B2B firms can avoid big data, analytics and AI failures in 2019
The data-driven insight is clear: if you watch a film starring Nicholas Cage, you face a high risk of falling into a swimming pool and drowning. Andy Pulkstenis was clearly trying for a laugh, and he got one. The director of advanced analytics at State Farm Insurance in Bloomington, Ill, was leading a breakout session […]
Sept 2018: The Creativity Issue
Tina Fey looked uncomfortable. She was being asked, in her fireside chat that closed this month’s Content Marketing World, whether the process of creating content is enjoyable. “Printing is fun,” she said. “Pressing ‘Command P’ — that’s a great feeling. Everything before Command P is an absolute nightmare.’ I’m not so sure. If the part after […]
July 2018: The Mindfulness Issue
Editor’s Note Why mindfulness is critical for marketers, sales execs and other B2B professionals You don’t have to just sit there and breath. Even using Instagram can make you more aware and present, if you use it correctly Cover Story How B2B firms should think through a mindfulness at work strategy The co-founder of Mindwell-U […]
June 2018: The Influencer Issue
There’s a big difference between trying to market and sell to a manager vs. a director vs. a VP or C-level exec, not to mention the differences between large firms vs. SMBs or organizations in a specific market. No wonder the tools to target influencers are becoming more granular. Take Infusionsoft, which recently updated its platform […]
May 2018: The Love Issue
The conference halls at Marketing Nation Summit in San Francisco recently might have been packed with people, but the products Marketo announced there are intended to create a similar sense of togetherness in the enterprise on a more regular basis. This includes the launch of Marketo Sales Engage, which will let sales and marketing teams create […]
App of the Month: Knockri
At the AI World Forum in November I had the pleasure of moderating a panel on facial recognition that included Jahanzaib Ansari, Co-Founder and CEO of Knockri. In our discussion the audience learned that artificial intelligence is biased, as is quite often the recruitment process (though perhaps unconsciously). AI, and machine learning, is only as […]
Inside the Mind Of… Don Tapscott
Don Tapscott is the CEO of Tapscott Group, a company that focuses on business strategy in a technologically evolving market. He is also the Vice Chair of Spencer Trask Collaborative Innovations, which invests in emerging companies in communications, information technology, and life sciences. Don has written several books including Paradigm Shift (1992), The Digital Economy […]
App of the Month: InnerWill Igniter
As we close out January, which has been our “Leadership Issue”, have you asked yourself what kind of leader you are? Do you know where your strengths, and weakness, lie? Though there are many leadership apps available for training, this month’s App of the Month, InnerWill Igniter, may help you determine just that. What […]
Inside the Mind Of…: A Compilation
Every once in a while the seed for a great idea is planted. Dave Gordon pitched such an idea to me last summer. It began with this: What questions would you ask a CEO, CMO, or entrepreneur if you happened to meet them at the watercooler? With social media the C-Suite, or any leader really, […]
January 2018: The Leadership Issue
Technology is giving more team members access to data and the ability to act on it, but those running companies continue to struggle with managing talent, fostering employee engagement, tracking the right KPIs and juggling priorities. We’re gathering the best tips and tactics to help leaders start the year off right. Presented by TransformationWorx Editor’s […]
Inside The Mind Of . . . Paloma Lev
Paloma Lev began her entrepreneurial career at the age of 19, and is now the founder of The Badass Communicators Club, a vibrant, bustling online community of over 1,500 entrepreneurs from around the world. For the past six years she has served as a business coach and strategist to hundreds of clients. She guides them […]
The Big List of 2018 Marketing Conferences
Planning where to spend your conference budget this year? There may just be too many marketing conferences to attend all of them! Some of these require no introduction, but others may not even have been on your radar: Digital Summit Series Hosted by: Tech Media Co Dates & Locations: Feb 21-22 – Phoenix, AZ […]