I wasn’t all that shocked when the co-founders of Instagram resigned last Fall — it’s rare to see entrepreneurs stay on very long after being acquired by a giant like Facebook — but my eyebrows raised when I saw who was replacing them. Even if the name Adam Mosseri means nothing to you, his job […]
Something was off, and Mark Ramsay has had enough experience in the CRO role to not only recognize it, but to act on it. The CRO for Toronto-based appointment scheduling SaaS firm Coconut Software was going over the reporting with his team for the last 30 days of outbound calls. This involved looking into areas […]
The data-driven insight is clear: if you watch a film starring Nicholas Cage, you face a high risk of falling into a swimming pool and drowning. Andy Pulkstenis was clearly trying for a laugh, and he got one. The director of advanced analytics at State Farm Insurance in Bloomington, Ill, was leading a breakout session […]
Tina Fey looked uncomfortable. She was being asked, in her fireside chat that closed this month’s Content Marketing World, whether the process of creating content is enjoyable. “Printing is fun,” she said. “Pressing ‘Command P’ — that’s a great feeling. Everything before Command P is an absolute nightmare.’ I’m not so sure. If the part after […]
Editor’s Note Why mindfulness is critical for marketers, sales execs and other B2B professionals You don’t have to just sit there and breath. Even using Instagram can make you more aware and present, if you use it correctly Cover Story How B2B firms should think through a mindfulness at work strategy The co-founder of Mindwell-U […]
There’s a big difference between trying to market and sell to a manager vs. a director vs. a VP or C-level exec, not to mention the differences between large firms vs. SMBs or organizations in a specific market. No wonder the tools to target influencers are becoming more granular. Take Infusionsoft, which recently updated its platform […]
The conference halls at Marketing Nation Summit in San Francisco recently might have been packed with people, but the products Marketo announced there are intended to create a similar sense of togetherness in the enterprise on a more regular basis. This includes the launch of Marketo Sales Engage, which will let sales and marketing teams create […]
At the AI World Forum in November I had the pleasure of moderating a panel on facial recognition that included Jahanzaib Ansari, Co-Founder and CEO of Knockri. In our discussion the audience learned that artificial intelligence is biased, as is quite often the recruitment process (though perhaps unconsciously). AI, and machine learning, is only as […]
Don Tapscott is the CEO of Tapscott Group, a company that focuses on business strategy in a technologically evolving market. He is also the Vice Chair of Spencer Trask Collaborative Innovations, which invests in emerging companies in communications, information technology, and life sciences. Don has written several books including Paradigm Shift (1992), The Digital Economy […]
As we close out January, which has been our “Leadership Issue”, have you asked yourself what kind of leader you are? Do you know where your strengths, and weakness, lie? Though there are many leadership apps available for training, this month’s App of the Month, InnerWill Igniter, may help you determine just that. What […]
Every once in a while the seed for a great idea is planted. Dave Gordon pitched such an idea to me last summer. It began with this: What questions would you ask a CEO, CMO, or entrepreneur if you happened to meet them at the watercooler? With social media the C-Suite, or any leader really, […]
Technology is giving more team members access to data and the ability to act on it, but those running companies continue to struggle with managing talent, fostering employee engagement, tracking the right KPIs and juggling priorities. We’re gathering the best tips and tactics to help leaders start the year off right. Presented by TransformationWorx Editor’s […]
Paloma Lev began her entrepreneurial career at the age of 19, and is now the founder of The Badass Communicators Club, a vibrant, bustling online community of over 1,500 entrepreneurs from around the world. For the past six years she has served as a business coach and strategist to hundreds of clients. She guides them […]
Planning where to spend your conference budget this year? There may just be too many marketing conferences to attend all of them! Some of these require no introduction, but others may not even have been on your radar: Digital Summit Series Hosted by: Tech Media Co Dates & Locations: Feb 21-22 – Phoenix, AZ […]
Simon Ferragne is president and CEO of Montreal-based TrackTik Inc. TrackTik’s boasts it is the industry’s only all-in-one security operations management software platform, offering security service companies complete control of every aspect of their business. TrackTik enables customers to streamline operations, and improve business development, through easy-to-use mobile and web-based technology, customized implementation, and technical […]
James Greig is CTO and Co-Founder of iVvy, a leading enterprise software as a service (SaaS) technology company, providing cloud-based solutions for event management, venue management and supplier management. iVvy’s technology enables organizers to search, compare, book and pay for their event in real-time, providing live availability and pricing of function space, and group accommodation. […]
Excerpt from the newest report on survey results pertaining to digital transformation in Canada. **** CIOs and executives in Canada are fighting digital transformation battles on two fronts: keeping up with global competition, and confronting a lack of urgency on digital transformation in their organizations. Canada has many advantages when it comes to tech (our […]
B2B News Network, which provides information and insight to empower executive decision-makers in every sector, has made an addition to its leadership team and appointed its first CMO as it brings increased clarity and focus to its editorial and marketing functions. Kris Schulze, formerly the Executive Editor of B2BNN, will take on the newly-created CMO […]
Interbrand launched its18th index of top global brands last week. Global CEO Jez Frampton introduced the latest take with some thinking on how brands evolve in response to societal change, and how the increasing speed of business and ubiquity of connectedness (in a world where 40% of people are never offline) means brand experiences that […]
Since its foundation a decade ago, J9 Technologies has focused on providing IT Operations Management (ITOM) and Application Performance Management (APM) integration to achieve a “single pane of glass”. It has made sense. Companies wanted to be able to consolidate their data into one screen so that management tools can be effective and controlled. The […]
