As the world grappled with a lot of unexpected changes, 2021 was a year of fast development across all industries. It was also a year of new trends for businesses; some of those trends were successful enough to make way to 2022. Business owners and entrepreneurs can rely on these trends to help them guide […]
If you want to grow your business, you first need to grow its online presence. That’s a fact that simply can’t be ignored these days. If you want your business to go far, it has to be able to sustain its only presence consistently over time. There’s no doubt about that So if your online […]
So, you’ve built an app with remarkable features, stunning graphics, and a seamless user experience (UX). You’ve decided it’s time to launch the application on leading app stores. Chances are you can’t wait for people to discover your app and start using it. But then comes the difficult part. How do you know whether your […]
Advancements in technology have opened new avenues through which businesses are able to interact with their customers and initiate transactions. Gone are the days when businesses spent long periods of time and significant amounts of money developing applications. Today, all businesses need to do is to come up with the functionalities that they need then […]
In the past, marketing has been a word that was associated with those who sold products. But now, it is also used to describe a range of activities that are designed to promote and sell a product or service. Marketing can involve advertising campaigns, public relations efforts, events planning, and social media promotions. The success […]
What will apps look like in 2025? Some might argue it’s impossible to look that far ahead. –Maybe. But barring some bolt from the blue, two things are certain to dominate the next couple of years: augmented reality (AR) and virtual reality (VR). AR isn’t exactly a new technology, and there have been grumblings and […]
Growth is an ongoing goal for most business-to-business (B2B) enterprises. However, it’s often difficult to choose the right path to stimulate growth. There are no universally successful options, but these six possibilities are among those B2B executives and decision-makers should strongly consider before entering the next quarter. 1. Improving Payment Options B2B payments […]
The opening scene helps the viewer quickly answer a list of basic questions that give context for the story about to unfold. Where are the characters? Who are they, and should the viewer love them or hate them? Is the story going to be sad or scary or funny? Think of the opening scene in […]
Did you say or do something twice today? You’ll probably do the same thing — and then do it again on Repeat Day. Though its origins are obscure, Repeat Day is celebrated every year on June 3, encouraging people to do everything they do or say more than once. Of course, repetition is also a […]
Toan Dinh knows better than to use his own phone to make the calls. That would be too obvious, and risky. Instead, the CMO for Demand Generation at point-of-sale software maker TouchBistro uses someone else’s device to cold call his competitors — calls in which he walks through a specific list of questions based on […]
PathFactory’s CEO is betting the future of growth in B2B will come from adding more value through post-sale data and taking a more granular approach to customer advocacy programs. The Toronto-based company, which rebranded from its original LookBookHQ moniker earlier this year, recently landed on the Deloitte Canada Fast 50, a list of companies the […]
WeWork has already disrupted the traditional approach to setting up office as a startup or small company by offering a series of spaces where people can get things done together. Now Julie Rice wants them to become spaces where they buy from each other, too. The pioneering coworking provider has recently launched WeMRKT, a series […]
It’s hard enough to market your own products and services. When you’re marketing someone else’s, however, you need to be even more creative — and strategic — about how you use your market development funds (MDF). As part of our recently-launched ResellerEngine service, B2BNN will be hosting a free webinar on Wednesday July 11 at […]
Every year, technology vendors allocate billions of dollars to help their channel partners promote their businesses and offerings. Every year, nearly half of these funds go unspent. At a time when channel effectiveness is tilting heavily, reaching a 95/5 ratio in some industries (as n 5% of partners are generating 95% of sales) […]
As a means to foster innovation by giving developers and other smart people a creative challenge, there has arguably been nothing as popular as a hackathon — in fact, research suggests they may almost have become too popular. In its most recent Developer Marketing survey report, Santa Cruz, Calif.-based Evans Data showed a 13 per […]
In today’s increasingly noisy marketing environment, the idea of trying to personalize demand generation strategies is everywhere. Every marketer, at one point or another in the course of their busy day, is actively engaged in testing and constructing ideas to increase awareness and interest in their company’s products and services. But just like with all things marketing, […]
For the great majority of professional services firms, growth is on-again, off-again. It’s often unclear what exactly drives the periods of growth, and it’s even less clear how to trigger similar growth in the future. But there is a smaller group of firms that don’t follow this rule. Unlike their peers, they seem to keep […]
So perhaps you’re a talented programming team that’s tired of pushing out an app for the masses, only to be crushed like the other millions of apps competing on the Google Play Store and Apple App Store. Instead, maybe you just want to offer businesses a service that you can readily provide. In either case, […]
The next generation of software-as-a-service startups need to go beyond “vanity metrics” and demonstrate plans for sustainable growth if they want to gain the trust of B2B customers, according to the managing director of an accelerator whose application process closes Friday. L-Spark, which has launched 29 startups since 2015 and is about to select 10 […]
For half a year, Michael Litt woke up to the same thing every morning: a series of wild goose chases to find his next enterprise customer. The founder of Vidyard, the Waterloo Ont.-based provider of video marketing tools, would have spent the previous day pouring through a list of 85,000 companies which had been identified […]
