B2B brands use Instagram in 33% of cases. Most of them use the platform to increase interest in their brands and products. When it comes to engagement, Instagram is far more successful than other social media networks. In fact, Instagram has one of the highest rates of B2B contact. This rate is far higher than […]
If you own your own business, then you shouldn’t just stick with the typical traditional advertising to get the boost that you need. To grow and develop in the market, you need many more options to achieve the right goal for your small business. These options are provided by social networks, which open up a […]
Businesses can no longer afford to ignore social media. While social media can be difficult to manage, there are some simple, effective strategies that businesses can start using to promote their brand. It has become one of the most powerful tools for marketing and promoting a company or product. But many businesses still don’t know […]
Instagram has taken the social media world by storm, and marketers are flocking to it like never before to utilize its amazing power. It’s easy to see why: Instagram is the third most popular social media network with over 400 million users and growing like crazy. Brands can’t afford to be on this powerhouse platform […]
Do you have a small business that would benefit from an online presence and Google Reviews? Well, a Google My Business Page is free and easy to use for any kind of business! Google My Business is a free tool created for small businesses to develop their online presence and attract the audience they truly […]
The use of hashtags is one of the most determining factors for any brand’s engagement and reach on social media, no matter which social media platform your brand relies on. Most of us are unsure of how to use hashtags correctly, and most importantly, why we should even use them. Hashtags are like search engine […]
Have you ever found yourself scrolling through Instagram only to see a whole bunch of ads pop up every few posts? Do you have a new business and are wondering whether using Instagram will be an effective marketing strategy to promote it? Social media has been around for quite a while now with twitter being […]
When you are busy running a business, finding time to be active on every social platform seems almost impossible. Narrowing down your selection to a couple of networks will enable you to concentrate your efforts and get the most out of social media marketing. But how do you decide which platforms are […]
Three months after acquiring a customer data platform firm, Dun & Bradstreet has launched a desktop app aimed at improving the ability of B2B marketers to run social ad campaigns. The Short Hills, N.J.-based firms said the Lattice app, named after the firm it acquired, will eventually roll out across multiple social channels. Lattice will […]
The middle of July might not seem the ideal time for an organization to host its first Twitter chat, but G2 seemed to have no problem attracting comments from people who work at major B2B SaaS firms to weigh in at #G2Fireside. As might be expected, the peer-to-peer review platform decided to focus much of […]
Facebook and LinkedIn may continue to reign as the top social channels for B2B firms, but a majority of 65 per cent are now also making use of photo-sharing service Instagram, according to a study released late last week. The 2019 Social Media Marketing Industry Report, published by the Social Media Examiner, is based on […]
B2B CMOs may occasionally have challenges wrangling the staff on their marketing teams, but that’s nothing compared to the way a firm called Oribi has portrayed the various social media channels used to communicate with customers. Based in San Francisco, Oribi offers a dashboard-like tool that is designed to track content from a company blog […]
Your analytics have so much to tell you about your social media and your audience – you just have to pay real attention to them and learn from them as they provide a wealth of information on what works and what doesn’t. And if you go beyond the obvious – like number of clicks or […]
Most martech CMOs would be satisfied if their company’s products and services were seen as innovative, easy to use or at least useful. Grad Conn’s mission? To make Sprinklr “the most beloved enterprise software company, ever.” The former CMO of Microsoft, Conn took on the role of chief marketing and experience officer at Sprinklr, a […]
Social movement #movethedial is furthering its mission of advancing female participation in the leadership of technology companies with a professional networking app that will match women with the best mentors and sponsors who can help them in their careers. Launched at the #movethedial Global Summit in Toronto on Wednesday, the app, called #movethedial Connect, allows […]
Adobe says it has been able to tie the results of enterprise social media activity like its recent ‘Hack The Bracket’ campaign directly to revenue for the first time thanks to a system designed by content marketing agency, Stoke. Speaking at Content Marketing World in Cleveland last week, Adobe’s head of social media for its […]
LinkedIn says the addition of a Deals feature to its Sales Navigator tool will pull pipeline data directly from customer relationship management systems and make it easier to find additional contacts before a potential purchase decision goes awry. The Deals feature was one of several additions to Sales Navigator LinkedIn announced in a blog post […]
While difficulties brought on by changes in Google’s algorithms may have led more marketers to focus on social media to connect with customers, research from Clutch shows 87 per cent of B2B audiences cite search engines as their No. 1 way of discovering business content. Washington-based Clutch, which offers reviews and ratings as well as […]
Instagram’s launch of a longform video sharing service called IGTV was marketed primarily to individual “creators” and consumer audiences, but at least one enterprise software company is already using it to educate its target audience. While Instagram started primarily as a photo-sharing service, it has expanded in recent years with Instagram Stories, a simple way […]
Does using LinkedIn automation make you a spammer? Shockingly, John D. Rockefeller, the famous American oil magnate, can help us. Of course, the billionaire was born in 1839, and he didn’t live to see LinkedIn. However, his words apply to the issue. Rockefeller says, “The ability to deal with people is as purchasable a commodity […]
