Lots of teams come to work and Slack off. Other come for the Hangouts. Google has never quite managed to replicate its search engine success in social media, despite years of effort around Google Plus. As it continues to put more attention on business users with its G-Suite of Docs, Calendar and other tools, the recent addition […]
Category: Social media
LinkedIn launches Video For Sponsored Content and lets brands add video to company pages
LinkedIn on Thursday will announce the introduction of Video For Sponsored Content following a beta test with more than 700 customers, along with the ability for brands to include videos on their company pages. Goldman Sachs, GE and Microsoft Canada were among the firms who have been trying Video For Sponsored Content since last October, […]
Conversocial CEO predicts customer service shift from phones to private messaging applications
We tend to think of social media services as public forums where everything we say or do is visible, but the CEO of Conversocial predicts a rise in the use of private messaging functions will soon change the way businesses solve some of the most sensitive customer service challenges they face today. Conversocial, which has […]
CMO Sunday: Lessons from Stephen Hawking
I had every intention of writing about social listening this week, but in the wake of Twitter erupting over the loss of Dr. Stephen Hawking, I couldn’t really write about anything else. Hawking, despite his physical disability, inspired millions around the world. Social media is normally dominated by celebrities, rock stars, and those we generally […]
Behind the scenes with the star of ‘Social Media Marketing: The Movie’
For most people, getting up to speed on social media marketing could take weeks, if not months. In Social Media Marketing: The Movie, John Lincoln gives himself 24 hours. The CEO of San Diego, Calif.-based digital marketing agency Ignite Visibility gave himself a major challenge in Social Media Marketing: The Movie, which will premiere online […]
CMO Sunday: Social Media 101
I found myself explaining social media to someone that hesitatingly admitted to not using it. I was under the misconception that everyone was on at least one social network, so I’m often surprised when I meet people who don’t use it at all. Or if they do, don’t know what they should and should not […]
Editor’s Note: The B2B social media conversation everyone should be having
I may not have been super-qualified, but when one of my content marketing clients asked me to lead a social selling workshop for their team several years ago, I did my best to prepare. I walked in with ideas about a layered approach to sharing content, strategic use of hashtags and a lot more. Almost […]
CapGemini, LinkedIn reveal the roadblocks to greater collaboration between fintechs and big banks
The increased willingness of fintech startups to work with banks and other traditional financial services firms may be hampered by attitudes about their agility and ability to execute on innovative ideas, according to a global survey from CapGemini and LinkedIn released Wednesday. World Fintech Report 2018 was originally released late last month, but executives from […]
CMO Sunday: Social Selling
It seems that everything always comes down to attention span. There is so much content produced, brands need to do something different to rise above the noise. What can you do differently from the competition to keep your customers talking to you, and not the other guy? Though there is still a place for physical […]
Gary Vaynerchuk has one piece of social media advice for B2B firms, and it’s super simple
Maybe it’s force of habit, or maybe it’s out of genuine concern, but Gary Vaynerchuk can’t seem to resist offering me some unsolicited career advice. The man known across digital marketing circles as “Gary Vee” was the star speaker at Haste & Hustle: Generation Now, which brought together young entrepreneurs in Toronto this week to […]
Datametrex: Big data meets conversational intelligence
We get to do some pretty cool stuff at B2B News Network, like have a real life conversation with an astrophysicist about conversational intelligence. Claude Théoret from Nexalogy, joined Jen Evans from B2B News Network for a Twitter chat about their product, client work, and being acquired by Datametrex (DM.V). You and I met […]
Most Common Instagram Myths For Business
Many people see Instagram as a platform used only by teens wanting to share selfies with friends. Businesses are hesitant to start marketing there because they fear they might not find their target audience on Instagram. This couldn’t be further from the truth because Instagram has over 800 million users, and more than half of […]
Destination Canada pioneers industry-wide UGC network to address content marketing needs
Destination Canada has launched a network to collect, manage and share user-generated photos and videos with other travel and tourism marketing organizations, offering an example of how non-competitive firms in the same industry can work together to solve content marketing challenges. Based on technology from Toronto-based CrowdRiff, the user generated content (UGC) network pulls in […]
How to boost the benefits of B2B SEO with the right social media strategy
We live in the times of integrated digital marketing. It’s not feasible any longer to manage your marketing efforts in silos. Now is the time to fuse your B2B SEO and social media success together to achieve success before your competitors do. Why is B2B Social Media Marketing Different from B2C Social Media Marketing? A […]
Are you overwhelmed with social media, AI, SEO, or other technology?
What is really a “must have technology” for your business? You need to be on Facebook, Twitter, Instagram, LinkedIn, and more. You must write blogs and post regularly. Your competition is using ABM, AI and SEO. Are you? The level of technology necessary to market a business today can be overwhelming… especially if you are […]
Why social media meaning transcends mere ‘engagement’
Where’s the witty banter about important topics? When are the throngs of raving brand fans going to show up with their adulation and streaming video of our products in action? When is Gwyneth going to finally throw some endorsements our way? For goodness sake, we’ve been at this social thing a long time, haven’t we? […]
Reach More B2B Prospects with Micro-Influencers
Micro-Influencer marketing is a fairly new subset of social media marketing. The concept is the same as influencer marketing, operating in a more focused manner. A Kissmetrics study suggests that the so-called Micro-Influencer power consisting of influencers with between 2.5K and 25K monthly visitors can provide about 16 times higher engagement rates than paid media […]
Inside the Mind Of… Zoe Share
It’s true – the director of a company that helps boost social media messaging is named “Share.” Zoe Share calls herself the Chief Executive Schmoozer at Schmooz Media. Frustrated by small businesses not getting the attention they deserve, she has built the company around her passions of business, communication and creativity. Armed with a Masters […]
Social Media (Image Size) Cheat Sheet 2017
Whether you’re a business owner or a professional, making sure that your images on social media appear properly is important to making a strong impression with your prospects and customers. But with so many social media channels and ongoing changes to their layout it can be difficult to keep up with all the different image […]
Five Reasons Why B2B Companies Fail at Content and Social Media Marketing
In such a rapidly changing environment like the Internet, B2B companies often struggle to understand the concept of content marketing and implement it properly. For some, it’s still reserved for the consumer market, so they abandon the idea. According to 2016 B2B Content Marketing Trends – North America, marketers are predominantly using it but the […]