The CMO Summit is coming to Sydney! Join us for an invitation-only, premium forum bringing together leading marketing executives, innovative agencies and solution providers. The summit’s content is aligned with key marketing challenges and interests, relevant market developments, and practical, progressive ideas and strategies adopted by successful pioneers. Sessions: CAPTURING ATTENTION Developing capitative content that […]
In the fight to reduce climate change, Canadian mobile phone retailer Glentel Inc. announces partnership with Cambridge-based recycler Greentec, to responsibly dispose of old phones across Canada This year alone, 31 million Canadians are in possession of a smartphone, meaning half of these individuals are likely to be in the market for a new device. […]
It’s possible to be in a grocery store, and observe that rival products are often called similar names and are packaged almost identically to the originals. When a business startup occurs it can be in a vulnerable place to other companies. Precious new innovations can be stolen or mimicked by them. They could […]
Image credit: wavebreakmedia / Shutterstock.com Running a small enterprise can be extremely difficult and challenging at times. Owners have to take care of building an operating model, establishing customer relations, taking care of the finances, and several other aspects. That is why they often struggle with the time and money required for many supporting […]
Like a scene from Mad Men, the traditional selling model’s goal was to land ‘The Big One’, reaping one-time bookings while gearing up to land the next big account. Enter the XaaS business model, replacing legacy selling with revenue continuity driven by the need to prove ongoing customer value. Sales, Marketing and Service must […]
Debt in the UK is not just one of the many financial issues that popped up with the pandemic, it is a serious problem that has been there for decades now. Before the FCA stepped in, money lenders had gone beyond all reasoning with their impossibly high rates of interest on short-term loans, which was […]
SERVICE TO SUPPORT SPECIFIC LEGAL NEEDS OF SMALL BUSINESS OWNERS ACROSS CANADA Goodlawyer, an online platform that provides affordable, on-demand legal solutions for individuals and small businesses, announced the launch of Goodlawyer Pro, a new subscription service offering entrepreneurs legal services, unlimited access to legal advice and customizable legal documents, for a flat rate […]
Creating a productive workplace is a multifaceted issue that requires a complex solution. Certain parts of that solution are organizational, but some have to do with the way the workplace is designed. Office interior design goes past aesthetics. There are many more factors that need to be taken into account. The way you deal with […]
Gatik, an autonomous technology company deploying autonomous vehicles for B2B short-haul middle-mile logistics, today announced a multi-year partnership with Loblaw Companies to deploy a fleet of autonomous delivery vehicles in Toronto, Ontario. The autonomous vehicle company also announces $25 million in VC funding. Beginning in January, Gatik will provide Loblaw with a safe, reliable, contactless delivery solution for transporting […]
There has never been a better time to enter the labor force with an MBA. Today, most employers prefer candidates with not just the required on-the-job experience, but also problem-solving, transformational leadership, and management skills that are required to make the candidate future executives and leaders. The good news is that research shows that […]
Seismic Gives Customers Unparalleled Abilities to Explore, Customize and Share Actionable Insights on Campaigns, Content, and Deals Seismic, the industry-leading and award-winning sales enablement and marketing orchestration platform provider, today announced new content analytics capabilities that boost marketer and seller effectiveness, drive revenue team alignment, and help organizations deliver exceptional buyer experiences. In today’s world, […]
In September 2020, Abacus Data completed a nationally representative survey with 1,000 Canadian youth aged 15 to 30. Read the full report. The purpose of this research was two-fold: 1. To understand the impacts and perspectives of the pandemic thus far for Canadian youth. 2. To explore their ideas for recovery from the pandemic. Youth […]
Coffee, Tea or Exhausted Me? By Kate Baggott Feeling more exhausted during the pandemic? It’s probably the extra emotional labour you’ve been doing. What is emotional labour? Over the past several weeks, much has been said and written about the increased load on women as they carry the greater demands of household labour and home […]
Now that B2B global communications networks have made it possible to share data across vast distances in real time, RFID tracking has revolutionized B2B shipping, warehousing, and logistics. Supply chain specialists can now keep closer track of shipments than ever before. And it’s not just a matter of tracking their physical location. RFID tracking […]
Read part 2: Devolving from She-cession to Recession Read part 3: What is happening to business right now? Adrienne lives in fear of another school closure. The 35 year-old Registered Practical Nurse (RPN) is a single mother of two school-age children. She works in an urban hospital in Southern Ontario. “I’ve been job-sharing throughout the […]
In today’s business world it is not easy being a company that relies on Chinese imports. Chinese tariffs have dramatically increased in the past few years and remarkably so in the past year due to President Trump’s trade-war tariffs. These increased costs are putting immense pressure on many e-commerce companies. The good news is that […]
As the healthcare industry gets its share of technological trends and transformation, all doctors, providers, and patients get to access new benefits. One of the areas with a promising future is telemedicine. Telemedicine will play a vital role in improving healthcare via remote delivery of medical services in the coming years. Telemedicine will also help […]
Are you wondering who a commercial litigation lawyer is? A commercial litigation lawyer is also called a business attorney and is involved in legal disputes that arise between or among companies in the business or commercial world. Hiring a commercial litigation lawyer Hiring a commercial lawyer might prove hectic if you are not previewed to […]
By: Per Pettersen, Chief Strategy Officer & Co-Founder, Impact Introduction – “The Chasm” Many new businesses are created to fill a need or service that the market is not providing. For a long time, industry giants provided services or products dominated, which kept the market rigid and slow to evolve. But today’s technology enables startups […]
In recent years, content campaigns have emerged as essential components of marketing strategies that support B2B sales. Indeed, CMI and MarketingProf’s North American benchmark report for 2019 cited content creation as a growing concern for marketers, with a full 56% of surveyed marketing professionals reporting major content creation budget hikes over the last year. Similarly, […]
