DemandBase says marketers will soon be able to assess which B2B professionals are ready to make a purchase in a way that’s similar to studying keywords to know which topics will be popular in search engines. The San Francisco-based firm this week launched Real-Time Intent, an application that will work with its account-based marketing software […]
Content marketing platform company Uberflip was recently on the verge of making an acquisition in the artificial intelligence space, before concluding it needed to develop its own capabilities, its CEO told the TechWeek Toronto audience on Thursday. Speaking in a session on “data intelligence,” Uberflip co-founder Yoav Schwartz did not disclose the name of the […]
A woman who was one of Google’s youngest hires at the age of 19 has launched an AI startup focused on one of the oldest problems in B2B sales and marketing: connecting with the right people and companies. Node, based in San Francisco, officially came out of stealth mode on Tuesday with more than US$16 […]
Companies need to start looking beyond packaged software from vendors and redesign their own applications to incorporate machine learning algorithms if they want to make artificial intelligence a viable business tool, a Forrester analyst warned the Enterprise World conference this week. Speaking in a breakout session at the annual OpenText customer and partner event, Forrester […]
OpenText is building on its history in enterprise information management with the launch Tuesday of an artificial intelligence platform called Magellan that will compete with the likes of IBM’s Watson. Magellan, which was announced at the company’s Enterprise World conference in Toronto, will combine OpenText Analytics, a text mining and auto classification tool it acquired […]
Justin Hartzman is the Co-Founder and Chief Executive Officer of needls. In 2005, Hartzman and his co-founders created We Sell Your Site. Having identified the gap in the middle market, boutique M&A space, WSYS became the de facto agency to sell, acquire, or sell funding for web businesses in the $1million to $50 million price […]
The world of marketing is awash with conversations on emerging technologies, apps, and innovations that will disrupt the way we do things. In 2017 one specific topic dominates the conversation: artificial intelligence. So what is the role of artificial intelligence in technology, society, and our future. Mark Schaefer, marketing consultant and best-selling author, sums up […]
