Despite the introduction of natural language processing, machine learning and other technologies into major software packages, nearly half of B2B marketers say artificial intelligence plays no role in their current strategy, according to research from EverString and Heinz Marketing. In ‘The State of Artificial Intelligence in B2B Marketing,’ EverString and Heinz surveyed 300 marketers, mostly […]
B2B companies that offer customer service primarily through e-mail and chat can get a better sense of their emotional state through a sentiment analysis feature TeamSupport is introducing to enterprise versions of its software. Dallas-based TeamSupport said the sentiment analysis functionality will be based on the natural language processing (NLP) technology used by IBM’s Watson […]
Unbounce has been helping marketing teams develop and generate better performance from landing pages since its inception, but now the firm is using comparative data to show customers how machine learning could improve their results even further. In a series of event appearances starting last Fall, Vancouver-based Unbounce has been staging “Machine vs. Marketer,” where […]
About 10 years go, long before she took the lead at the Omnia artificial intelligence practice of Deloitte, Shelby Austin was working as a partner in a law firm, reviewing documents and preparing for trial. The documents — all 30,000 of them — were in binders, and they were being divided “relevant,” “privileged” and “hot […]
Companies need to move past using analytics and artificial intelligence to merely inform business decisions and allow the technologies to actually make decisions on their own across all functional areas, according to the director of data science at Samsung. In his keynote at the Big Data Toronto conference on Tuesday, Matthew Fitz suggested enterprises are […]
When she joined software giant SAP as its marketing leader about nine months ago, Alicia Tillman did something she said most CMOs don’t often to: look backwards instead of forwards. Speaking at the company’s annual user conference, Sapphire Now, Tillman said she wanted to figure out her strategy by looking at the original purpose behind […]
Blockchain will help clean up and validate the data used in artificial intelligence applications, make predictive capabilities more accessible and allow individual people to treat their data as a commodity, experts told the AiDecentralized conference. Orgnaized by the Association for Computing Machinery (ACM) and held in Toronto on Tuesday, AiDecentralized brought together researchers and practitioners […]
Adobe said its $1.68 billion acquisition of Magento will bring the ability to develop shopping experiences based on digital commerce, order management and predictive intelligence to its content creation and marketing analytics tools for both business- and consumer-oriented firms. Magento, an open source-based e-commerce application provider that was once sold to eBay, is best known […]
Online ad fraud is a big problem because it wastes the money of the advertisers. B2B marketers need to remain aware of the new technologies that are of great help to restrict the growing menace of ad fraud. Ad Fraud has costed advertisers a loss of around $18 billion in 2018 that represents around 9% […]
Showpad may have started as a way to arm sales people at conferences and events, but its latest tools are designed to extend their reach with branded microsites for specific customers and prospects. With a North American head office in Chicago, Showpad is based on the idea of salespeople using something other than a slide […]
“Looks like a face. Appears to be male. 26-44 years old. Appears to be sad.” These are the findings of an artificial intelligence application called Rekognition developed by Amazon, which is studying the image of a man attending the recent Canadian Cloud and DevSecOps event in Toronto. When quizzed, the attendee admits that he is, […]
LookBookHQ on Tuesday launched an application to help B2B marketers get more insight to improve their content marketing efforts called PathFactory Engine, the first word of which will also serve as the firm’s new name as part of a rebranding effort. The company will be showcasing PathFactory Engine and speaking at the Sirius Decisions Summit […]
David Hanson is well aware of the reasons business professionals might be a little easy about robots coming into the enterprise, but he believes job security should be the least of their concerns. The founder and chief designer of Hong Kong-based Hanson Robotics took the keynote stage at OCE Discovery in Toronto on Monday, but […]
Adobe is working on enhancements to its Sensei artificial intelligence tool that will make it easier for marketers to search for images through its stock service without having to use words to describe what they need. In a presentation to designers at the Flash In The Can Toronto event on Monday, Adobe stock group product […]
I won’t shame the speaker or the event that recruited him for a keynote, but let’s just say that a few weeks ago I experienced one of those moments at a conference that prompted more eye-rolling than insight. It happened when the speaker in question put up a slide which suggested organizations that adopt artificial […]
A firm called Next Pathway is offering marketers, sales leaders and other business a short cut to taking advantage of big data and artificial intelligence by alleviating the manual and onerous process of having developers create code to meet their requirements. Headquartered in Toronto and with a recent sales office opened in New York, Next […]
There’s a common misconception that I keep hearing when it comes to artificial intelligence (AI) implementation in marketing and sales. It often comes across that companies are expected to implement AI in-house. But that’s not the case at all. Your typical B2B marketing and sales organization can’t buy AI, but they can access AI-powered services. […]
Enterprises that want to accelerate their adoption of artificial intelligence should prioritize the most feasible projects with the greatest impact and take a “combinatory approach that includes analytics and the Internet of Things, experts told Microsoft’s FutureNow event. A day-long conference hosted in Toronto, FutureNow keynotes included Mark Skilton, a professor at Warwick Business School […]
When Deborah Leff was preparing her presentation for IBM Think, she looked online to find the best antonym to the word “insight.” The top results were “ignorance” and “stupidity.” While not exactly an example of data science in action, the findings showed Leff, IBM’s global sales leader of business analytics, the stark difference between those […]
We tend to think of social media services as public forums where everything we say or do is visible, but the CEO of Conversocial predicts a rise in the use of private messaging functions will soon change the way businesses solve some of the most sensitive customer service challenges they face today. Conversocial, which has […]
